By mid-March of this year, when most of the world was sent to work from home, it was clear that B2B selling had suddenly, and radically, changed. At Challenger, we have been reporting on the changes as experienced by sellers. This edition of our survey explores how buyers’ perceptions of sellers has changed, and how sellers must adapt their skills to close the deal.
The highlights from Part 3 are available to download as an infographic below. To access them, simply fill out the form below. To read the in-depth blog, click here.