Challenger Blog
Sending Commercial Teaching Messages That Inspire Action—Not Anxiety
How to Build Tension in Your Commercial Teaching Message In B2B sales, the most powerful messages aren’t horror stories, they’re dramas with a clear…
The Next Era of Challenger Selling: Skills That Will Shape the Future of Sales
In 2020, selling changed overnight. Buyers went quiet, priorities flipped, and digital interactions replaced boardroom handshakes. Everyone talked…
Stop pitching AI. Start teaching it: The Challenger Way
Key takeaways Most AI deals stall because buyers don’t know how to buy, not because of product limitations. Traditional feature-based pitches…
Sales Transformation: How to Build Predictable Growth
What Is Sales Transformation? Sales transformation is more than a new process or technology—it’s a fundamental shift in how organizations sell, lead,…
Strengthen Your Coaching Skills with Challenger’s PAUSE Framework
There’s only one seller productivity investment endorsed as more important than all others by Matt Dixon and Brent Adamson, authors of “The…
Winning the Challenger Sale
Tune into our series of webinars to learn how to win deals and improve your selling capabilities.
Winning the Challenger Sale: Season 3 Replay
Catch up on all of the episodes of Season 3, Winning the Challenger sale webinar series.
Winning the Challenger Sale: Season 2 Replay
Catch up on the 13 episodes of Series 2, Winning the Challenger sale.
Richardson and Challenger named a Top 20 Sales Training Company
Richardson and Challenger celebrate its selection today as one of Training Industry’s 2025 Top 20 Training Companies™ for the Sales Training and…
How Will Sales Evolve in 2025? Trends & Expert Insights From Richardson & Challenger
Ever wish you could peer into a crystal ball and learn what lies ahead for your sales team in 2025? Us too — but we know wishful thinking doesn’t…
How To Win Negotiations Like a Challenger
There’s no win more satisfying — and no loss more frustrating — than one you’ve spent months negotiating. Sales leaders know that the desire to close…
How Aerogen Invested in Sellers Through Challenger Experience Training
Transitioning a company to a new selling style is no small undertaking. But for Aerogen, a global medical device company headquartered in Galway,…
Enabling the Challenger: How Nuix Drives Sellers to Reach New Heights
We’ve often focused on the importance of reinforcement after introducing Challenger, with guidance on gaining buy-in, coaching, and increasing…