EQUIPMENT THAT PASSES INDUSTRY STANDARD STILL PUTS YOUR PEOPLE AT RISK

Industry

Safety Equipment & Work Apparel

Revenue

£290 million

Employees

1,700

Arco alerted H&S Managers through an award-winning campaign, that the safety regulations they comply with are not enough to protect their staff.

Arco Ltd. is the UK’s leading distributor of workplace safety products and services.


With increasing levels of low-cost competition and customers not seeing the need for premium products, Arco needed to differentiate itself and prove to customers that its expertise in safety and higher quality products was not a ‘nice-to-have’, but a necessity.


By changing the messaging the company took to market, and the way customers received this information online, Arco was able to generate more interest to support their bold growth goals in a slowing industry.

Before Challenger

“Arco has an extensive range of quality PPE products, a highly ethical supply chain and the UK’s only accredited testing laboratory to ensure our products are the safest around. We are the Experts in Safety.”

After Challenger

“Independent lab testing found that 40% of non-metallic footwear and 30% of rigger gloves failed re-testing despite carrying the official CE mark. Simply trusting these markings and choosing these products increases your company’s liability and puts employees at serious risk.”

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