of purchase journeys begin without seller input.
High performers are 4.7x more likely to be Challengers in complex selling environments.
The Sales Experience is the primary driver (53%) of customer loyalty.
Challenger sellers excel at influencing buyer decision making and achieving high performance.
What differentiates Challenger sellers from the rest, especially in complex selling environments, is their ability to Teach customers about hidden costs and risks in their business, Tailor their messages to particular customer roles or communication styles, Take Control of the customer’s decision making journey, coaching them through each step. These skills together create an effective balance of Constructive Tension that motivates the customer to action.
Skills That Set Challengers Apart
Teach for Differentiation
Deliver commercial insight in a rational and emotionally compelling way.
Tailor for Resonance
Customize the sales message to individual priorities and goals of the customer.
Guide the customer through the buying process, reinforcing value and verifying movement.
Create Constructive Tension
Shift behavior to compel the customer to take action.
Sales & Marketing and Customer Service
Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.