Transformation Made Easy

Challenger™ Activation is a technology platform that supports your full Challenger commercial strategy. Activation includes expert advice, interactive elearning, tools, and community events to scale and sustain the Challenger model in your organization.

Today's commercial teams require a blended approach to upskilling and purpose-built tools to enable their day-to-day workflows. Challenger™ Activation provides a nimble, scalable experience to embed and reinforce key Challenger seller behaviors across your entire organization.

Win the complex sale at scale.

We turned a decade of experience managing 1300+ client projects across 600 companies into an always-on platform that grows with your team.

Consult with a team of Challenger experts and advisors as they prescribe your path to sustainable transformation
Access the Challenger Portal, a comprehensive virtual learning curriculum and a robust set tools, templates and guides to drive awareness and adoption of the Challenger framework
Deploy a suite of on-demand diagnostics and assessments to measure effectiveness, track progress, and inform learning
Connect with a community of peer Challenger practitioners from a diverse range of companies to learn best practices and expand networks

Sales Transformation Made Easy

Challenger™ Activation is a platform that supports your full Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy

Challenger™ Activation

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow. 

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.

Coaching

A library of coaching-specific virtual learning courses, tools, and exercises support managers in their critical role as Challenger coaches. 

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an invite-only online discussion forum. 

Diagnostics

Diagnostics and assessments allow you to set baseline measurements, focus on the right metrics, and document success over time. 

“Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance.”

Gerry Romanelli, Chief Commercial Officer, Triose

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“The Challenger program has given us a way to provide even more focus in our commercial messaging and reduce the amount of projects where we have to negotiate on price alone. The program has allowed us to improve the capitalization on our R&D investment as we can better discuss our key differentiators.”

Gurdeep Sadera, Director of Sales Operations, Genetec

Want to get started with Challenger™ Activation?

Contact us
Featured Product

Challenge Yourself + Virtual Classroom

Not all online learning is created equal. Challenger’s new virtual training programs are blended learning sequences that combine dynamic virtual content, deal-based exercises for real-world application, and virtual coaching with real, live, Challenger Advisors.

Resources

2021 Pulse 4: Building the Pipeline Moving Forward

At the end of May, about a month ago, we saw a striking rise in...

  • blog
  • Jul 14, 2021
2021 Pulse 4 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Challenger Transformation Diagnostic

Commercial leaders can map out a successful transformation by assessing progress and prioritizing key activities....

  •  Infographic
2021 Pulse 3 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
In praise of Dave Brock’s “Tell Us Your Top Business Challenge”

I’m a huge fan of Dave Brock's blog, in the same way I’m a massive...

  • blog
  • May 07, 2021
2021 Pulse 2 Survey Results

It’s 2021, and Challenger is looking forward. This year, we are seeking to understand the...

  •  Infographic
Challenger Skills in 2021: Video Reviews

We know some of you are moving a mile-a-minute and many of you only have...

  • Video
Challenger Skills Part 3: Which Skills Are Most Important in 2021?

This post concludes a series we began a few weeks ago: Our first post looked...

  • blog
  • Feb 23, 2021
Are your sellers showing up in the moments that matter?

A sales leader from a mid-sized, U.S. based SaaS company recently asked me: “How should...

  • blog
  • Feb 18, 2021
TEMPO Diagnostic Tool

The TEMPO diagnostic tool is designed to help sales leaders decide which sales “experiences” to...

  • Calculator
The Effortless Experience™ as Life Skills: Beyond the Contact Center

This guest post has been authored by Kirby Horvitz, Challenger Effortless Experience alumni consultant. Opinions...

  • blog
  • Jul 13, 2021
Effective Virtual Training: The Ground Rules (Part Two)

The title of this should probably read along the lines of “Effective Virtual Training: From...

  • blog
  • May 27, 2021
Technology Won’t Save You

Every day I have a front row seat to see the impact our research has...

  • blog
  • Apr 22, 2021
Effortless Experience Resource Center

To help you navigate the current uncertainty caused by the unprecedented global pandemic, Challenger is...

  • resource
Top Effort Drivers to Avoid? YES PLEASE!

Once again, Matt Dixon, Chief Product and Research Officer at Tethr (and co-author of our...

  • blog
  • Feb 26, 2021
Effortless Experience How-To Videos

We know some of you are moving a mile-a-minute and many of you only have...

  •  Video
The Science of Positive Language in Customer Service

Take a second and think about a time when you were trying to make plans...

  • blog
  • Feb 11, 2021
Why We Decided to Remove Issue Diagnosis from the QA Scorecard

Quality assurance (QA) has long been considered one of those necessary evils of the contact...

  • blog
  • Jan 22, 2021
Your Customers Need a Consultant

Customer service training has historically been focused on soft skills - teaching reps to be...

  • blog
  • Dec 08, 2020
Are You Expecting an Effortless Black Friday?

Ahhh, Black Friday.  A day that historically kicks off the holiday shopping season with massive...

  • blog
  • Nov 09, 2020
2021 Pulse 4: Building the Pipeline Moving Forward

At the end of May, about a month ago, we saw a striking rise in...

  • blog
  • Jul 14, 2021
2021 Pulse 4 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
The Effortless Experience™ as Life Skills: Beyond the Contact Center

This guest post has been authored by Kirby Horvitz, Challenger Effortless Experience alumni consultant. Opinions...

  • blog
  • Jul 13, 2021
Learn More

  • page
  • Jul 13, 2021
WTCS
Season 2
The Territory Plan

  • resource
Insight Leaders: A Conversation with Keith Ferrazzi, Entrepreneur and #1 NYT Best-Selling Author

  • events
  • September 9, 2021
Insight Leaders: A Conversation with Craig Wortmann, CEO, Founder, Author, and Clinical Professor at Kellogg

  • events
  • August 26, 2021
Challenger Transformation Diagnostic

Commercial leaders can map out a successful transformation by assessing progress and prioritizing key activities....

  •  Infographic
Insight Leaders: A Conversation with Hang Black, Author of “Embrace Your Edge”

  • events
  • July 22, 2021
Sales Transformation

  • page
  • Jun 07, 2021