Challenger™ Activation

A platform to support your Challenger commercial strategy. Activation includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

Today's commercial teams require a blended approach to upskilling and purpose-built tools to enable their day-to-day workflows. Challenger™ Activation provides a nimble, scalable experience to embed and reinforce the most important behaviors across your entire organization.

Win the complex sale at scale.

We turned a decade of experience managing 1300+ client projects across 600 companies into an always-on platform that grows with your team.

Consult with a team of Challenger experts and advisors as they prescribe your path to sustainable transformation
Access the Challenger Portal, a comprehensive virtual learning curriculum and a robust set of Challenger tools, templates and guides to drive awareness and adoption
Deploy a suite of on-demand diagnostics and assessments to measure effectiveness, track progress, and inform learning
Connect with a community of peer Challenger practitioners from a diverse range of companies to learn best practices and expand networks

Challenger™ Activation

A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy

Challenger™ Activation

Eliminate the guesswork

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

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Enable your teams

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow. 

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Develop foundational skills

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.

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Create a coaching culture

Coaching

A library of coaching-specific virtual learning courses, tools, and exercises support managers in their critical role as Challenger coaches. 

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Seek peer perspective

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an invite-only online discussion forum. 

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Move forward with confidence

Diagnostics

Diagnostics and assessments allow you to set baseline measurements, focus on the right metrics, and document success over time. 

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“Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance.”

Gerry Romanelli, Chief Commercial Officer, Triose

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“The Challenger program has given us a way to provide even more focus in our commercial messaging and reduce the amount of projects where we have to negotiate on price alone. The program has allowed us to improve the capitalization on our R&D investment as we can better discuss our key differentiators.”

Gurdeep Sadera, Director of Sales Operations, Genetec

Want to get started with Challenger™ Activation?

Contact us
Spotlight

eLearning Course: Customer Understanding

Only available through the Activation platform, Customer Understandingis a gamified eLearning course designed to get your sellers up-to-speed on the fundamentals of business so they can better prospect, pitch, and negotiate. 

Resources

On-Demand Webinar: Creating the High Conversion Sales Experience

Access this webinar to learn and understand the sales levers you can pull to drive...

  • Webinar
The Danger of Coffee Catch-Ups – How Free Coffee is Losing Deals

In this series, we explore the 7 Deadly Sins of the Australian Sales Conversation. The...

  • blog
  • Feb 25, 2020
How to Build Effective Marketing Campaigns that Lead to Increased Conversion Rates

  • Video
Arco Presentation: Challenger Sales and Marketing Summit

Watch this main stage session to learn about Arco’s journey toward a unified commercial strategy.

  • Video
Prioritizing High Performance Webinar: Part Two

Access the replay from our latest webinar series to learn new insights that reveal true...

  • Webinar
The Challenger Sale: Appendix Guides

Access the four guides found in the appendix of The Challenger Sale book.

  • Guides
Turn an Individual Capability Into an Organizational Strategy with Challenger™ Activation

When The Challenger Sale hit bookshelves in 2011, it ended the decades-long anticipation for the next true breakthrough in the world of professional selling. Challenger...

  • blog
  • Feb 18, 2020
Introducing Challenger™ Activation

  • Video
Challenger’s Six Pillars of Commercial Transformation

In a world where 38% of major purchase efforts end in 'no deal', companies find...

  • blog
  • Feb 12, 2020
Prioritizing High Performance Webinar: Part One

Access the replay from our latest webinar series to learn new insights that reveal true...

  • Webinar
How to Drive Your AHT Down to Zero

I love Dilbert cartoons. My favorite closely aligns with my day-to-day work and portrays Dogbert...

  • blog
  • Feb 05, 2020
Building the Business Case for Customer Effort

The Building the Business Case for Customer Effort whitepaper breaks down compelling reasons to track...

  • Whitepaper
Key Capabilities to Drive Contact Center Rep Performance

Download the Key Capabilities to Drive Contact Center Rep Performance whitepaper for insights into how...

  • Whitepaper
The Uncommon Customer Experience: Service

Download the Uncommon Customer Experience Service Whitepaper for insights into what's needed to build a...

  • Whitepaper
A Megaphone For Complaints: Social Media’s Impact on Customer Service

You've seen the social media posts that have gone viral when a company's customer service...

  • blog
  • Dec 19, 2019
CCW Austin 2019: Your Customers Don’t Want a Relationship With Your Reps

Last month, a few of us on the Effortless Experience™ team attended Customer Contact Week...

  • blog
  • Oct 24, 2019
The 3 Things That Bad Customer Service Coaches Do

Are you convinced that coaching is a waste of time because it doesn’t move the...

  • blog
  • Sep 26, 2019
Between a Rock and a QA Hard Place

I overheard a conversation about QA at one of our client's sites recently: "Have you...

  • blog
  • Aug 16, 2019
Spotlight: Challenger Model Applied in Law firms Delivers Growth

How McDermott, Will & Emery took a progressive approach to challenge conventional thinking and drive...

  • blog
  • Aug 08, 2019
Are you missing something in your VOC research?

If you Google “Voice of the Customer Tools”, you get 256,000,000 search results. It’s clear...

  • blog
  • Aug 01, 2019
On-Demand Webinar: Creating the High Conversion Sales Experience

Access this webinar to learn and understand the sales levers you can pull to drive...

  • Webinar
The Danger of Coffee Catch-Ups – How Free Coffee is Losing Deals

In this series, we explore the 7 Deadly Sins of the Australian Sales Conversation. The...

  • blog
  • Feb 25, 2020
Upcoming Webinar – Challenger Sustainment Best Practices

  • events
  • March 18, 2020
Challenger Sales Strategy Workshop | Brisbane, Australia

  • page
  • Feb 21, 2020
Challenger Sales Strategy Workshop | Sydney, Australia

  • page
  • Feb 21, 2020
How to Build Effective Marketing Campaigns that Lead to Increased Conversion Rates

  • Video
Arco Presentation: Challenger Sales and Marketing Summit

Watch this main stage session to learn about Arco’s journey toward a unified commercial strategy.

  • Video
Challenger at SalesLoft REV2020

Meet the Challenger team at REV2020 and join us for one of our Spark, Introduce,...

  • events
  • March 10, 2020
Prioritizing High Performance Webinar: Part Two

Access the replay from our latest webinar series to learn new insights that reveal true...

  • Webinar
The Challenger Sale: Appendix Guides

Access the four guides found in the appendix of The Challenger Sale book.

  • Guides