Challenger™ Activation

A technology platform to support your Challenger commercial strategy, Activation includes expert advice, interactive elearning, tools, and community events to scale and sustain the Challenger model in your organization.

Today's commercial teams require a blended approach to upskilling and purpose-built tools to enable their day-to-day workflows. Challenger™ Activation provides a nimble, scalable experience to embed and reinforce key Challenger seller behaviors across your entire organization.

Win the complex sale at scale.

We turned a decade of experience managing 1300+ client projects across 600 companies into an always-on platform that grows with your team.

Consult with a team of Challenger experts and advisors as they prescribe your path to sustainable transformation
Access the Challenger Portal, a comprehensive virtual learning curriculum and a robust set tools, templates and guides to drive awareness and adoption of the Challenger framework
Deploy a suite of on-demand diagnostics and assessments to measure effectiveness, track progress, and inform learning
Connect with a community of peer Challenger practitioners from a diverse range of companies to learn best practices and expand networks

Challenger™ Activation

A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy

Challenger™ Activation

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow. 

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.

Coaching

A library of coaching-specific virtual learning courses, tools, and exercises support managers in their critical role as Challenger coaches. 

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an invite-only online discussion forum. 

Diagnostics

Diagnostics and assessments allow you to set baseline measurements, focus on the right metrics, and document success over time. 

“Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance.”

Gerry Romanelli, Chief Commercial Officer, Triose

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“The Challenger program has given us a way to provide even more focus in our commercial messaging and reduce the amount of projects where we have to negotiate on price alone. The program has allowed us to improve the capitalization on our R&D investment as we can better discuss our key differentiators.”

Gurdeep Sadera, Director of Sales Operations, Genetec

Want to get started with Challenger™ Activation?

Contact us
Featured Product

Challenge Yourself + Virtual Classroom

Not all online learning is created equal. Challenger’s new virtual training programs are blended learning sequences that combine dynamic virtual content, deal-based exercises for real-world application, and virtual coaching with real, live, Challenger Advisors.

Resources

No Sales Experience Gone Wrong

Access this whitepaper to learn how to build a can’t miss sales experience that boosts...

  • Whitepaper
11th Challenger Pulse Survey

November has proven that 2020 is not done with us yet. While the presidential election...

  • blog
  • Nov 16, 2020
11th Challenger Pulse Survey Results

Download the results of the 10th pulse survey now. The 10th pulse survey continues to...

  • Infographic
“No Decision” Cost Calculator

How does “no decision” affect your pipeline? Our online cost calculator uses your metrics -...

  • Tool
What Over 10 Years Has Taught Us About B2B Buyers: Our Work Has Just Begun

For more than a decade, Challenger has focused our quantitative and qualitative research on two...

  • blog
  • Oct 26, 2020
How B2B Buyers Choose Their Suppliers: A Decade of Analysis

Download our analysis of how buyers have changed since 2008, how they've stayed the same,...

  • Whitepaper
Challenger Selling in a Virtual (Pandemic) Environment

For months now the most frequent request Challenger has received is for resources to help...

  • blog
  • Oct 20, 2020
10th Challenger Pulse Survey

This October edition of Challenger’s Pulse Survey finds a large improvement in sales leader sentiment...

  • blog
  • Oct 09, 2020
10th Challenger Pulse Survey Results

Download the results of the 10th pulse survey now. he 10th pulse survey continues to...

  • Infographic
9th Challenger Pulse Survey Results

Download the results of the 9th pulse survey now. This series examines overall sales leader...

  • Infographic
Are You Expecting an Effortless Black Friday?

Ahhh, Black Friday.  A day that historically kicks off the holiday shopping season with massive...

  • blog
  • Nov 09, 2020
Customer Service: Greasing the Wheels of Wallet Spend

Last year, I had a bad customer service experience. It was a months-long struggle to...

  • blog
  • Oct 29, 2020
Effective Virtual Training: Lessons Learned (Part One)

Work-from-home programs have long been popular in contact center organizations for numerous reasons (employee engagement...

  • blog
  • Oct 19, 2020
Still Waiting for the Elusive Return to “Normal”: Fourth Service Leader Pulse Survey Results

As we wind down the summer, the Effortless Experience team at Challenger deployed our fourth...

  • blog
  • Sep 14, 2020
Why Effortless Experience™? – From the Client Angle

When we talk to new companies about what our best clients believe about an Effortless...

  • blog
  • Aug 31, 2020
Effortless Experience™ Guides

Access these two guides to begin driving a low-effort experience for your customers.

  • Whitepaper
So You Think You Can Change?

Think about the last time you tried something new. Most likely, you felt excited, but...

  • blog
  • Jul 30, 2020
Being the Best Virtual Coach You Can Be

Being a successful coach is tough. Being a successful coach when you are working from...

  • blog
  • Jul 28, 2020
Driving Employee Engagement Remotely – Service Leader Pulse Survey 3 Results

As customer service and support leaders continue to react to and manage through the COVID-19...

  • blog
  • Jun 30, 2020
The Coaching Imperative

Coaching is the top driver of rep performance. Find out why coaching is so powerful,...

  • Whitepaper
Five Steps Sales Leaders Should Take NOW – Even in Uncertainty

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • Mar 25, 2020
No Sales Experience Gone Wrong

Access this whitepaper to learn how to build a can’t miss sales experience that boosts...

  • Whitepaper
Upcoming Webinar: Three Critical Strategies For Making Every Sales Experience Matter

Join us on December 8th, along with leaders from Integrate and Showpad, as we discuss...

  • events
11th Challenger Pulse Survey

November has proven that 2020 is not done with us yet. While the presidential election...

  • blog
  • Nov 16, 2020
11th Challenger Pulse Survey Results

Download the results of the 10th pulse survey now. The 10th pulse survey continues to...

  • Infographic
Are You Expecting an Effortless Black Friday?

Ahhh, Black Friday.  A day that historically kicks off the holiday shopping season with massive...

  • blog
  • Nov 09, 2020
Development & Training Programs

  • page
  • Nov 05, 2020
Get In Touch

  • page
  • Nov 04, 2020
Upcoming Webinar: Build Your 2021 Enablement Plan by Embracing Reinvention

Challenger's CEO, Simon Frewer, will be joining Highspot's panel webinar on 11/11 to discuss strategies...

  • events
  • November 11, 2020
Customer Service: Greasing the Wheels of Wallet Spend

Last year, I had a bad customer service experience. It was a months-long struggle to...

  • blog
  • Oct 29, 2020
“No Decision” Cost Calculator

How does “no decision” affect your pipeline? Our online cost calculator uses your metrics -...

  • Tool