Transformation Made Easy

Challenger™ Activation is a technology platform that supports your full Challenger commercial strategy. Activation includes expert advice, interactive elearning, tools, and community events to scale and sustain the Challenger model in your organization.

Today's commercial teams require a blended approach to upskilling and purpose-built tools to enable their day-to-day workflows. Challenger™ Activation provides a nimble, scalable experience to embed and reinforce key Challenger seller behaviors across your entire organization.

Win the complex sale at scale.

We turned a decade of experience managing 1300+ client projects across 600 companies into an always-on platform that grows with your team.

Consult with a team of Challenger experts and advisors as they prescribe your path to sustainable transformation
Access the Challenger Portal, a comprehensive virtual learning curriculum and a robust set tools, templates and guides to drive awareness and adoption of the Challenger framework
Deploy a suite of on-demand diagnostics and assessments to measure effectiveness, track progress, and inform learning
Connect with a community of peer Challenger practitioners from a diverse range of companies to learn best practices and expand networks

Sales Transformation Made Easy

Challenger™ Activation is a platform that supports your full Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy

Challenger™ Activation

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow. 

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.

Coaching

A library of coaching-specific virtual learning courses, tools, and exercises support managers in their critical role as Challenger coaches. 

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an invite-only online discussion forum. 

Diagnostics

Diagnostics and assessments allow you to set baseline measurements, focus on the right metrics, and document success over time. 

“Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance.”

Gerry Romanelli, Chief Commercial Officer, Triose

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“The Challenger program has given us a way to provide even more focus in our commercial messaging and reduce the amount of projects where we have to negotiate on price alone. The program has allowed us to improve the capitalization on our R&D investment as we can better discuss our key differentiators.”

Gurdeep Sadera, Director of Sales Operations, Genetec

Want to get started with Challenger™ Activation?

Contact us
Featured Product

Challenge Yourself + Virtual Classroom

Not all online learning is created equal. Challenger’s new virtual training programs are blended learning sequences that combine dynamic virtual content, deal-based exercises for real-world application, and virtual coaching with real, live, Challenger Advisors.

Resources

Winning the Challenger Sale, Episode 5: Persuasive Storytelling

Welcome to the Winning the Challenger Sale (WTCS) webinar series, currently in its third season....

  • blog
  • Jun 14, 2022
ChallengeHer Series: An Interview with Preeya Voss

For too long, the sales industry has excluded, diminished, or downright ignored the voices and...

  • blog
  • May 23, 2022
A New Sales Challenge: Gridlocked Purchasing

Nowadays, thanks to companies like Carvana and Autotrader, it has become less necessary to interact...

  • blog
  • May 05, 2022
2022 Pulse 4 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Thriving In A Buyer’s Market: Key Emerging Trends In Customer Purchases

Today’s winning sales teams anticipate changes in buying behavior by placing the buyer’s perspective front...

  • blog
  • Apr 27, 2022
Do Barefooted People Really Need Shoes?

Let’s face it. Most people aren’t that fond of taking retrospective surveys. They take up...

  • blog
  • Apr 11, 2022
2022 Pulse 3 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Supply and Demand: Is Transparency the Cure?

Some Key Questions Suppliers Need to Ask Themselves in 2022 It seems impossible, now that...

  • blog
  • Mar 17, 2022
We’re Getting Noticed!

Challenger is incredibly honored to announce that we’ve recently won two big Industry awards for...

  • blog
  • Mar 16, 2022
Winning the Challenger Sale, Episode 2: Social Selling: Your Secret Weapon in 2022: A Wrap Up

Our popular Winning the Challenger Sales Series is now entering its third season. This monthly...

  • blog
  • Mar 11, 2022
Active Listening: More Than Just a Soft Skill

With distractions all around us, it is no surprise that many people struggle to remain...

  • blog
  • Jun 15, 2022
Turning Mediocre Supervisors into World Class Coaches

Imagine asking reps or supervisors in your contact center: “Who was the best coach you...

  • blog
  • May 27, 2022
Why Year-End Reviews Aren’t Enough

We’re hot off everyone’s favorite season of the year: year-end reviews! You’ve met with your...

  • blog
  • Apr 26, 2022
Assessing the Impact of an Effortless Experience

We’re delighted and honored to share our silver Stevie Award for being one of the...

  • blog
  • Apr 05, 2022
We’re Getting Noticed!

Challenger is incredibly honored to announce that we’ve recently won two big Industry awards for...

  • blog
  • Mar 16, 2022
CEO Statement on the Challenger Rebrand

Challenger recently refreshed our logo and other brand elements. Our CEO, Andee Harris' statement on...

  • blog
  • Feb 25, 2022
To Stand or Not To Stand

I finally did it. After talking about it for over a year, I finally invested...

  • blog
  • Feb 25, 2022
What Your Customers Want . . . TODAY

FACT: We all feel different as customers today than we did two years ago. Personally,...

  • blog
  • Feb 14, 2022
Can You Help Me Train for Emotional Intelligence?

From time to time, companies ask us if we can train their customer service reps...

  • blog
  • Jan 20, 2022
The Worst Question a Service Rep Can Ask

Portions of the following blog are excerpts from our book, The Effortless Experience That title...

  • blog
  • Jan 05, 2022
How to Optimize QA Outputs for an Effortless Experience

Learn how to optimize QA to drive better outcomes for customers.

  • events
  • August 4, 2022
Essentials for the 2023 Effortless Experience

Learn how to arm reps with the skills they need to provide an effortless experience.

  • events
  • October 13, 2022
Active Listening: More Than Just a Soft Skill

With distractions all around us, it is no surprise that many people struggle to remain...

  • blog
  • Jun 15, 2022
Winning the Challenger Sale, Episode 5: Persuasive Storytelling

Welcome to the Winning the Challenger Sale (WTCS) webinar series, currently in its third season....

  • blog
  • Jun 14, 2022
WTCS Season 3 Persuasive Storytelling

  • resource
Stories To Tell – Indira Alejandra Cabrera

Challenger the company, as we all know, is filled with some of the brightest and...

  • blog
  • Jun 01, 2022
Challenger Loop

Challenger Loop  Transform your win/loss analysis

  • page
  • May 31, 2022
Turning Mediocre Supervisors into World Class Coaches

Imagine asking reps or supervisors in your contact center: “Who was the best coach you...

  • blog
  • May 27, 2022
ChallengeHer Series: An Interview with Preeya Voss

For too long, the sales industry has excluded, diminished, or downright ignored the voices and...

  • blog
  • May 23, 2022
Winning the Challenger Sale, Episode 4: Opportunity Prioritization

Welcome to the Winning the Challenger Sale webinar series! Currently in its third season. Winning...

  • blog
  • May 16, 2022