Challenger™ Activation

An interactive platform to support your Challenger commercial strategy. It includes expert advice, comprehensive elearning, and tools and community events to scale and sustain the Challenger model in your organization.

Instructor-Led Training & Workshops

Designed for managers, teams, and sellers, our training focuses on key concepts using real-life situations. From coaching to messaging to next-phase skills, these interactive workshops help organizations build and sustain the Challenger method.

Assessments and Certifications

Challenger Assessments help you keep your finger on the pulse of progress across your commercial teams. Challenger Certification programs ensure you have the in-house expertise you need to sustain results.

Challenger™ Activation

A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy.

Challenger™ Activation

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger seller behaviors in your organization’s daily workflow. 

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.  Bite-sized modules are ideal for busy teams on-the-go.

Coaching

Our virtual learning tools and exercises support the specific needs of managers in their critical role as Challenger coaches. 

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum. 

Diagnostics

Our assessments and diagnostics enable you to set baseline measurements and track progress and success over time. 

89%

of customer purchase journeys begin without seller input

38%

of customer purchase journeys end in 'no decision'

Our Advisors Can Meet You Anywhere

Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every live training or workshop event.

Meet Our Advisors
Tyrone Edwards

Former SVP of Sales, Merck

Ed Carr

Ines Ochin

Former Global Sales School Learning Consultant, IBM EMEA

Resources

Challenger Selling in a Virtual (Pandemic) Environment

For months now the most frequent request Challenger has received is for resources to help...

  • blog
  • Oct 20, 2020
10th Challenger Pulse Survey

This October edition of Challenger’s Pulse Survey finds a large improvement in sales leader sentiment...

  • blog
  • Oct 09, 2020
10th Challenger Pulse Survey Results

Download the results of the 10th pulse survey now. he 10th pulse survey continues to...

  • Infographic
9th Challenger Pulse Survey Results

Download the results of the 9th pulse survey now. This series examines overall sales leader...

  • Infographic
9th Challenger Pulse Survey Results

Challenger’s 9th pulse survey continues to look at overall sales leader sentiment. In addition, we...

  • blog
  • Sep 15, 2020
B2B Buyers Study | Part 3: Do Sellers Meet Expectations?

Access the infographic with the survey highlights here. This post continues the findings from our 2020 B2B Buyers Study.   Part...

  • blog
  • Sep 04, 2020
B2B Buyers Study Part 3 Results

Download the results of the 7th pulse survey now. This series of anonymous surveys to...

  • Infographic
Unlocking Your Team’s Inner Drive, Part 3: Head or Heart?

This is the third article in a three-part series, “Unlocking Your Team’s Inner Drive,” from...

  • blog
  • Aug 31, 2020
B2B Buyers Study Part 2 Results

Download the results of the 7th pulse survey now. This series of anonymous surveys to...

  • Infographic
B2B Buyers Study | Part 2: Are You Ready to Answer Tough Questions?

Access the infographic with the survey highlights here. This post continues the findings from our...

  • blog
  • Aug 28, 2020

What Our Customers Say

“Our sales force has embraced the Challenger Approach, which has enabled them to engage the customer in a Conversation Choreography comprised of Insight and thought leadership.  These impactful conversations have resulted in big wins around the globe.”

Michael Adley, Director, Global Sales Enablement, Ericsson

“The Challenger program has given us a way to provide even more focus in our commercial messaging and reduce the amount of projects where we have to negotiate on price alone. The program has allowed us to improve the capitalization on our R&D investment as we can better discuss our key differentiators.”

Gurdeep Sadera, Director of Sales Operations, Genetec

“Not only are we pleased with the training and support provided by Challenger, but they also provide an incredible follow-up survey and reinforcement experience that allows me to clearly articulate ROI to senior business leaders. We have seen a 13x return on our investment with Challenger. “

Steve Cannella, Financial Services Marketing Manager, Global Technology Company

“We went through virtual training with Challenger in March.  As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session.  Our team felt like we had just experienced the future of training in this virtual environment.

Tracey Gatland, Managing Director, GRAPHISOFT North America

“It was impressive how a well-prepared Challenger approach worked with this important customer which hadn’t considered us for several years. The team identified the right moment to attack, collaborated with the customer to resolve their issues, and finally closed the deal!”

Bernd Stenger, President, Heraeus Epurio

“We are relatively new in our Challenger Journey but a lot has changed across the world since we began. Despite the world being in lockdown and everyone having to rapidly adapt to a new way of working, the team both on the Challenger and ITRS side have been brilliant in flexing their approach and ensuring that we are able to bring together parts of the business to begin this commercial transformation. Our Virtual Leadership kick off was full of excitement and energy, and produced a concrete plan and vision to take forward into our transformation. The Virtual Challenge Yourself Workshop was very well-received, excellently delivered, and engaging throughout. We have even had a few people comment that it is one of the best sales training they have ever been on. We continue to work closely with Challenger on embedding and sustaining the Challenger approach. We are excited about what’s in front of us and very much look forward to seeing where this will take us, the improvements this will make with our customers, our employees and our performance.”

Elliot Howard, ITRS Group Ltd

“Customers felt that I was bringing value and knowledge to their business.”

Professional Sales Representative, Kimberly-Clark

“This investment in coaching, and the overall development of our people, has changed the culture of our call center. You can see it in the data and out on the floor every day in how we help customers.”

Jim LeMere Director, Northwestern Mutual

“What we hadn’t expected was the level of enthusiasm that would begin to permeate the call center well beyond the pilot group…the program has increased our center’s feedback culture, and has impacted our collaboration climate for the better. There is greater knowledge-sharing across the frontline and a greater sense of purpose in the work of serving the customer.”

Location Manager, Nuon

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“What has stood out to us about Challenger, was the opportunity to learn and develop the skills at our chosen pace. This has been accomplished through the eLearning options for content that used to require 2 or 3 days in a classroom.  In addition, they’ve helped us pivot to virtual offerings of facilitator led sessions without any drop off in engagement or degradation of the learning experience.  The flexibility of the Challenger team to meet our team member needs and the needs of our business has been exceptional. “

Joe Berry, Chief Learning Officer, Pinnacol Assurance

“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”

Rainer Stern, Global VP Sales Leadership Programs, SAP

“The Challenger Deal Accelerator was a truly engaging session that encouraged the team to look at their current pipeline from different angles with the Challenger approach. It was stimulating hard work, that challenged our thinking and led to some tough debates led by an expert Challenger Advisor. It was a key step in supporting our journey to continue sustaining and embedding Challenger skills within SICIT.”

Alessandro Paterniani, Chief Commercial Officer, SICIT

“The combination of virtual and onsite training has been helpful for our teams. The premises of Challenger training are critical components of any sales conversation.”

Head of Sales, Software Industry

“Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance.”

Gerry Romanelli, Chief Commercial Officer, Triose

“As a premium provider in our space, our service experience is a true opportunity to differentiate. We saw a 20% reduction in escalations, which means we are solving customer problems the first time around. In fact, our customer VOC reflects that our reps are proactively solving problems before they are a challenge for our customers.”

Randy Kobat, SVP Retail Solutions vAuto

“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”

Jennifer Caldarella, Managing Director, Willis Towers Watson

“The Challenger Sale speaks to the core of how we’re engaging with our clients. We want our sales force to deliver insight and value, not sales pitches. That’s why our entire organization is being trained on the skills and behaviors that make Challengers successful. “

Kevin Warren, President US Client Operations Xerox