Challenger™ Activation

An interactive platform to support your Challenger commercial strategy. It includes expert advice, comprehensive elearning, and tools and community events to scale and sustain the Challenger model in your organization.

Instructor-Led Training & Workshops

Designed for managers, teams, and sellers, our training focuses on key concepts using real-life situations. From coaching to messaging to next-phase skills, these interactive workshops help organizations build and sustain the Challenger method.

Assessments and Certifications

Challenger Assessments help you keep your finger on the pulse of progress across your commercial teams. Challenger Certification programs ensure you have the in-house expertise you need to sustain results.

Challenger™ Activation

A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy.

Challenger™ Activation

Eliminate the Guesswork


The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

Learn More
Enable Your Teams


Our on-demand suite of tools, frameworks and templates embed Challenger seller behaviors in your organization’s daily workflow. 

Learn More
Develop foundational skills


A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.  Bite-sized modules are ideal for busy teams on-the-go.

Learn More
Create a coaching culture


Our virtual learning tools and exercises support the specific needs of managers in their critical role as Challenger coaches. 

Learn More
Seek peer perspective


Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum. 

Learn More
Move forward with confidence


Our assessments and diagnostics enable you to set baseline measurements and track progress and success over time. 

Learn More

of customer purchase journeys begin without seller input


of customer purchase journeys end in 'no decision'

Our Advisors Can Meet You Anywhere

Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every live training or workshop event.

Meet Our Advisors
Tyrone Edwards

Former SVP of Sales, Merck

Ed Carr

Ines Ochin

Former Global Sales School Learning Consultant, IBM EMEA


The Two Secrets of Virtual Learning Success

Download The Two Secrets of Virtual Learning Success and get the insights you need to...

  • Whitepaper
Five Steps Sales Leaders Should Take NOW – Even in Uncertainty

The outbreak of COVID-19 is affecting business unlike anything we’ve seen in modern history. The...

  • blog
  • Mar 25, 2020
An Update on Coronavirus Pulse Survey Results

Challenger first surveyed a cross section of B2B commercial leaders on March 6th . We...

  • blog
  • Mar 20, 2020
UPDATE Snapshot of Responses to Coronavirus

Given the rapidly evolving nature of this 'Black Swan' event, we released an updated version...

  • Infographic
Tales From the Road: A Story of Hope From the Last Recession

They always say people remember what they were doing when a major catastrophe strikes…think JFK,...

  • blog
  • Mar 18, 2020
Preparing Sales Teams to Work Virtually in Uncertain Times

The outbreak of coronavirus is propelling a lot of B2B commerce toward virtual. In an...

  • blog
  • Mar 12, 2020
A Snapshot of Corporate Responses to Coronavirus

Given its focus on in-person relationships, few functions are more impacted by the emergence of...

  • blog
  • Mar 06, 2020
Snapshot of Responses to the Coronavirus

Access an infographic with insights into how sales leaders and organizations are preparing for their...

  • Infographic
Turning a ‘Black Swan’ Disruption into a Leadership Opportunity

One of the more exciting opportunities of my job as a Challenger Advisor is “coaching...

  • blog
  • Mar 04, 2020
The AchieveIt Commercial Insight Message

Working with Challenger, AchieveIt overhauled its messaging strategy and emphasized specifically the Reframe, Rational Drowning...

  • Video