Challenger™ Activation

An interactive platform to support your Challenger commercial strategy. It includes expert advice, comprehensive elearning, and tools and community events to scale and sustain the Challenger model in your organization.

Instructor-Led Training & Workshops

Designed for managers, teams, and sellers, our training focuses on key concepts using real-life situations. From coaching to messaging to next-phase skills, these interactive workshops help organizations build and sustain the Challenger method.

Assessments and Certifications

Challenger Assessments help you keep your finger on the pulse of progress across your commercial teams. Challenger Certification programs ensure you have the in-house expertise you need to sustain results.

Challenger™ Activation

A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.

From individual capability to organizational strategy.

Challenger™ Activation

Eliminate the Guesswork

Advice

The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise. 

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Enable Your Teams

Tools

Our on-demand suite of tools, frameworks and templates embed Challenger seller behaviors in your organization’s daily workflow. 

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Develop foundational skills

eLearning

A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.  Bite-sized modules are ideal for busy teams on-the-go.

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Create a coaching culture

Coaching

Our virtual learning tools and exercises support the specific needs of managers in their critical role as Challenger coaches. 

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Seek peer perspective

Events

Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum. 

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Move forward with confidence

Diagnostics

Our assessments and diagnostics enable you to set baseline measurements and track progress and success over time. 

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89%

of customer purchase journeys begin without seller input

38%

of customer purchase journeys end in 'no decision'

Our Advisors Can Meet You Anywhere

Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every live training or workshop event.

Meet Our Advisors
Tyrone Edwards

Former SVP of Sales, Merck

Ed Carr

Ines Ochin

Former Global Sales School Learning Consultant, IBM EMEA

Resources

7th Challenger Pulse Survey Results

Challenger’s most recent pulse survey of sales leaders continues to examine changes in sentiment regarding...

  • blog
  • Jul 20, 2020
7th Challenger Pulse Survey Results

Download the results of the 7th pulse survey now. This series of anonymous surveys to...

  • Infographic
Aligning Challenger™ Skills to Your Sales Process

A certain man wanted to learn to play the piano. He watched skilled players for...

  • blog
  • Jul 16, 2020
6th Challenger Pulse Survey Results

Our previous pulse survey of sales leaders, issued May 6, revealed respondents anticipating that it...

  • blog
  • Jun 09, 2020
6th Challenger Pulse Survey Results

Download the results of the 6th pulse survey now. This series of anonymous surveys to...

  • Infographic
Unlocking Your Team’s Inner Drive, Part 2: Embracing Mistakes

This is the second article in a three-part series, “Unlocking Your Team’s Inner Drive,” from...

  • blog
  • Jun 08, 2020
Breaking Through the CFO’s Budget Firewall: How to leverage recent wins to adapt & scale your go-to-market messaging

Like many folks in Sales who have traveled extensively for business, you may recall when...

  • blog
  • May 22, 2020
Unlocking Your Team’s Inner Drive, Part 1: From Performance to Learning

This is the first article in a three-part series, “Unlocking Your Team’s Inner Drive,” from...

  • blog
  • May 20, 2020
Remove Friction

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • May 13, 2020
5th Challenger Pulse Survey Results

Download the results of the 5th pulse survey now. This series of anonymous surveys to...

  • Infographic