Empower people. Drive growth.

We challenge conventional thinking to unlock growth and enable an uncommon customer experience.

Create An Uncommon Customer Experience

Create An Uncommon Customer Experience


Challenger is dedicated to driving exceptional growth by changing behaviors in Sales, Marketing and Service teams. Our commercial transformation programs, including message creation, skill development and implementation support, have provided performance improvements and significant financial results to hundreds of clients around the world.

Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale,The Challenger Customer and The Effortless Experience.

A global network of offices serving clients in over 50 countries

CEB
Research:
Shifting the Loyalty Curve
CEB
Research:
Engineering the Low-Effort Service Experience
Research:
Replicating the New High Performer
CEB
Research:
Winning the Consensus Purchase
Article:
Stop Trying To Delight Your Customers (HBR)
The Challenger Sale
Book:
The Challenger Sale
CEB
Research:
Creating Customer Consensus
Article:
The End Of Solution Sales (HBR)
The  Effortless  Experience
Book:
The Effortless Experience
Research:
Taming Sales Complexity
Article:
Dismantling The Sales Machine
CEB
Research:
Delivering on Marketing’s Promise to Drive Sales
Research:
Re-Thinking the Live Service Interaction
The  Challenger  Customer
Book:
The Challenger Customer
Article:
Making The Consensus Sale (HBR)
Gartner
Research:
Sales Productivity in the New Work Environment
Article:
Driving Sales (HBM)
Acquisition:
CEB is bought by Gartner
Gartner
Research:
Accelerating Digital Marketing Proficiency
Challenger
WISDOM TO WIN
Acquisition:
Challenger becomes its own company, owned by Marlin Equity.
White Arrow

A 15x Top Line ROI In Less Than 5 Months

It's time to make a change.