Challenger has developed strategy, training and development for Sales, Marketing and Customer Service teams. Our commercial transformation programs, including message creation, skill development and implementation support, have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.
Whether your role is to lead in Sales, Marketing or Customer Service, the framework on the Interactive Customer Experience Wheel highlights critical levers you can pull to transform your customer experience.
Your Sales, Marketing and Service functions have one primary thing in common: your customer.
84% of customers report a buying journey taking longer than expected, Deliver a sales experience that makes it easier to buy.Learn More
51% of customers tune out your content marketing efforts. Create content that gets their attention.Learn More
96% of customers who experience high-effort service will be disloyal. Focus on reducing the effort.Learn More
Sales, Marketing and Service must work together to bring commercial insight and reduce effort in the customer's buying and service journey.