Customer Buying Behaviors
Today’s customers struggle to reach consensus within their buying groups, leading to a high percentage…
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GLOBAL LEADER IN TRAINING AND CONSULTING TO WIN TODAY'S COMPLEX SALE
High performing sales, marketing and customer service professionals deliver the right message, the right way, to the right customer.
How Do You Sell When Customers Aren't Buying
We discovered one particular seller profile that excelled in complex selling…
The Customer Journey: Who Needs A Sales Process Anyway
Low sales process adherence creates real pain. It limits pipeline transparency…
Challenger Selling Skills
Selling is more complex than ever before. Sellers who don’t deliver differentiated sales experiences…
Prioritizing High Performance
What are the positive characteristics a seller must possess in order to be a high performer…
7 Skills Sellers Demonstrate and 6 They Don't
We recently asked commercial leaders to tell us how often they see different sales skills applied in their organizations…
Challenger™ Activation
Take Challenger from individual capability to organizational strategy with prescriptive, yet flexible, support for your entire enterprise…
Understanding Your New Customers
To grow as a 161-year-old company, Siemens had to face some hard facts….
Getting the Challenger Journey Right
Engaging today’s customer requires transforming sales and marketing around…
Customer Service and Success
Customer service expectations are higher than ever. Missing them is costly…
You Think Your Customer Service is Effortless? It’s Not
If you’ve described your customer service function like this…
Why Creating an Effortless Experience is Essential
Although our book The Effortless Experience was published a little over five years ago…
Challenger Selling Foundations + Virtual Coach
Our new virtual training programs blended dynamic virtual content, real-world application, and virtual coaching.
Deal Accelerator Workshop
Accelerate pipeline progress by applying Challenger skills to live opportunities, receiving guidance from a Challenger Deal Coach, and enabling best practice sharing in a collaborative working session.
Virtual Training and Coaching Solutions
Challenger has the tools, resources, and support you need to train your virtually sellers to win and thrive during times of uncertainty.
Not seeing what you're looking for?
Get in touchChallenger™ Activation
A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.
From individual capability to organizational strategy
Challenger™ Activation
Advice
Eliminate the guessworkAdvice
The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise.
Learn MoreTools
Enable your teamsTools
An on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow.
Learn MoreeLearning
Develop foundational skillseLearning
A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization. Bite-sized modules are ideal for busy teams on-the-go.
Learn MoreCoaching
Create a coaching cultureCoaching
A library of coaching-specific virtual learning tools, and exercises support managers in their critical role as Challenger coaches.
Learn MoreEvents
Seek peer perspectiveEvents
Become part of the Challenger™ Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum.
Learn MoreDiagnostics
Move forward with confidenceDiagnostics
Diagnostics and assessments enable you to set baseline measurements and track progress and success over time.
Learn MoreChallenger is built on a foundation of world class research and best-selling books.
Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.
A Groundbreaking Study of High Performer Behavior
More than just a book, The Challenger Sale has evolved into a new and different approach to deliver an uncommon experience to customers. Buyers are demanding a better sales experience and Challenger delivers.
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Expanding The Idea Of The Sales Experience
The Challenger Sale overturned decades of conventional wisdom in sales. This latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
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Challenging Status Quo in Customer Service
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? Challenge the status quo with insights worth exploring.
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Expert Advisors. Proven Success.
Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every training.
Meet our AdvisorsTyrone Edwards
Former SVP of Sales, Merck
Marcelo Morichi
Principal, Watershed Associates, Inc
Ines Ochin
Former Global Sales School Learning Consultant, IBM EMEA
Casey Banta
Principal & Founder, Beyond Orange LLC
Resources
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“We went through virtual training with Challenger in March. As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session. Our team felt like we had just experienced the future of training in this virtual environment. ”
Tracey Gatland, Managing Director, GRAPHISOFT North America
“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”
Jennifer Caldarella, Managing Director, Willis Towers Watson
“This investment in coaching, and the overall development of our people, has changed the culture of our call center. You can see it in the data and out on the floor every day in how we help customers.”
Jim LeMere Director, Northwestern Mutual
“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”
Rainer Stern, Global VP Sales Leadership Programs, SAP
“As a premium provider in our space, our service experience is a true opportunity to differentiate. We saw a 20% reduction in escalations, which means we are solving customer problems the first time around. In fact, our customer VOC reflects that our reps are proactively solving problems before they are a challenge for our customers.”
Randy Kobat, SVP Retail Solutions vAuto
“The Challenger Sale speaks to the core of how we’re engaging with our clients. We want our sales force to deliver insight and value, not sales pitches. That’s why our entire organization is being trained on the skills and behaviors that make Challengers successful. “
Kevin Warren, President US Client Operations Xerox
Are Your Customers Spending Too Much Effort Engaging With Service Reps?
Our portfolio of Effortless Experience™ solutions provides an answer to this burning customer service issue. We provide in-person classroom training, eLearning content, and certification for your service reps to deliver low-effort experiences.
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