Challenger has the insights and tools you need to navigate the new selling environment
We are currently in a moment of unprecedented social and economic complexity. The combination of a large-scale global pandemic and massive economic disruption has forced businesses to rethink how they do business. Challenger offers a comprehensive suite of ideas, perspectives, and resources to prepare front line sellers, managers and the broader commercial organization for the realities of the new selling environment.
Learn How to be a Challenger in a Virtual Environment
Sales professionals must adapt their Challenger skillset to drive results when selling virtually. Join Ed Carr, a Challenger Advisor and former Chief Sales Officer, as he provides some tactical guidance for applying Challenger in this new environment
A platform to support your Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.
AdviceEliminate the guesswork
The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise.Learn More
ToolsEnable your teams
An on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow.Learn More
eLearningDevelop foundational skills
A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization. Bite-sized modules are ideal for busy teams on-the-go.Learn More
CoachingCreate a coaching culture
A library of coaching-specific virtual learning tools, and exercises support managers in their critical role as Challenger coaches.Learn More
EventsSeek peer perspective
Become part of the Challenger™ Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum.Learn More
DiagnosticsMove forward with confidence
Diagnostics and assessments enable you to set baseline measurements and track progress and success over time.Learn More
Challenger is built on a foundation of world class research and best-selling books.
Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Expert Advisors. Proven Success.
Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every training.Meet our Advisors
Former SVP of Sales, Merck
Principal, Watershed Associates, Inc
Former Global Sales School Learning Consultant, IBM EMEA
Principal & Founder, Beyond Orange LLC
“Our sales force has embraced the Challenger Approach, which has enabled them to engage the customer in a Conversation Choreography comprised of Insight and thought leadership. These impactful conversations have resulted in big wins around the globe.”
“The Challenger Deal Accelerator was a truly engaging session that encouraged the team to look at their current pipeline from different angles with the Challenger approach. It was stimulating hard work, that challenged our thinking and led to some tough debates led by an expert Challenger Advisor. It was a key step in supporting our journey to continue sustaining and embedding Challenger skills within SICIT.”
“We went through virtual training with Challenger in March. As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session. Our team felt like we had just experienced the future of training in this virtual environment. ”
“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”
“This investment in coaching, and the overall development of our people, has changed the culture of our call center. You can see it in the data and out on the floor every day in how we help customers.”
“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”
“As a premium provider in our space, our service experience is a true opportunity to differentiate. We saw a 20% reduction in escalations, which means we are solving customer problems the first time around. In fact, our customer VOC reflects that our reps are proactively solving problems before they are a challenge for our customers.”
“The Challenger Sale speaks to the core of how we’re engaging with our clients. We want our sales force to deliver insight and value, not sales pitches. That’s why our entire organization is being trained on the skills and behaviors that make Challengers successful. “
Are Your Customers Spending Too Much Effort Engaging With Service Reps?
Our portfolio of Effortless Experience™ solutions provides an answer to this burning customer service issue. We provide in-person classroom training, eLearning content, and certification for your service reps to deliver low-effort experiences.Learn More