The Complex Sale Made Simple.
Challenger is the global leader in training, technology, and consulting to win today’s complex sale. Our sales transformation and training programs are supported by ongoing research and backed by our best-selling books, The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Sales Transformation Made Easy
Challenger™ Activation is a platform that supports your full Challenger commercial strategy. It includes expert advice, interactive elearning, tools and community events to scale and sustain Challenger in your organization.
The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise.
An on-demand suite of tools, frameworks and templates embed Challenger behaviors in your organization’s daily workflow.
A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization. Bite-sized modules are ideal for busy teams on-the-go.
A library of coaching-specific virtual learning tools, and exercises support managers in their critical role as Challenger coaches.
Become part of the Challenger™ Connect community. Learn together with peers from other organizations in live and virtual events, and an online discussion forum.
Diagnostics and assessments enable you to set baseline measurements and track progress and success over time.
Challenger is built on a foundation of world class research and best-selling books.
Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Expert Advisors. Proven Success.
Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every training.Meet our Advisors
Former SVP of Sales, Merck
Principal, Watershed Associates, Inc
Former Global Sales School Learning Consultant, IBM EMEA
Principal & Founder, Beyond Orange LLC
“The Challenger approach has important foundations that exemplify how we at Standard Bank prioritise our clients and provide them with a value driven experience at every point.”
“It was impressive how a well-prepared Challenger approach worked with this important customer which hadn’t considered us for several years. The team identified the right moment to attack, collaborated with the customer to resolve their issues, and finally closed the deal!”
“Our sales force has embraced the Challenger Approach, which has enabled them to engage the customer in a Conversation Choreography comprised of Insight and thought leadership. These impactful conversations have resulted in big wins around the globe.”
“We went through virtual training with Challenger in March. As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session. Our team felt like we had just experienced the future of training in this virtual environment. ”
“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”
“This investment in coaching, and the overall development of our people, has changed the culture of our call center. You can see it in the data and out on the floor every day in how we help customers.”
“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”
“As a premium provider in our space, our service experience is a true opportunity to differentiate. We saw a 20% reduction in escalations, which means we are solving customer problems the first time around. In fact, our customer VOC reflects that our reps are proactively solving problems before they are a challenge for our customers.”
“The Challenger Sale speaks to the core of how we’re engaging with our clients. We want our sales force to deliver insight and value, not sales pitches. That’s why our entire organization is being trained on the skills and behaviors that make Challengers successful. “
Are Your Customers Tired Of Your Service Experience?
Your customers are probably asked to put in too much effort. Our Effortless Experience™ solutions provide in-person classroom training, eLearning, and certification for service reps.Learn More