Challenger Loop is a win/loss analysis tool that incorporates candid customer feedback throughout the purchase experience to understand, from the customer’s perspective, why deals are won or lost.
The Complex Sale Made Simple.
Challenger is the global leader in training, technology, and consulting to win today’s complex sale. Our sales transformation and training programs are supported by ongoing research and backed by our best-selling books, The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Sales Transformation Made Easy
The Challenger Sales Methodology is built on a foundation of world class research and best-selling books.
Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.



Make It Effortless
Our Customer Service programs are supported by ongoing research and backed by our best-selling book, The Effortless Experience. Since 2015, we’ve transformed customer service teams with the proven skills to reduce customer effort.
Expert Advisors. Proven Success.
Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every training.
Meet our Advisors