Challenger Loop is a win/loss analysis tool that incorporates candid customer feedback throughout the purchase experience to understand, from the customer’s perspective, why deals are won or lost.
Today, the sales experience matters more than ever. The best sellers use commercial insight and a Challenger approach in every conversation, every day.
Winning the moments that matter begins now. Registration for Season 3 of our popular Winning the Challenger Sales webinar series is now open. View the schedule and sign up today.
Retaining your high-performing sellers requires choosing the right sales approach, installing the best training model, and personalizing ongoing development.
Transformation begins with training. And good sales training is relevant, targeted, and continuous. Learn more about the Challenger development journey today.
The Complex Sale Made Simple.
Challenger is the global leader in training, technology, and consulting to win today’s complex sale. Our sales transformation and training programs are supported by ongoing research and backed by our best-selling books, The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Sales Transformation Made Easy
Challenger Activation is a tech-enabled platform and service solution designed to support transformation around the Challenger approach.
Diagnostics and assessments allow you to set baseline measurements, focus on the right metrics, and document success over time.
The Challenger team of consultants and advisors is always available to guide you and your team. We prescribe pathways and give answers to pressing questions as they arise.
Our on-demand suite of tools, frameworks and templates embed Challenger selling behaviors in your organization’s daily workflow.
A robust eLearning library allows you to deliver a flexible, yet engaging, learning experience across your entire organization.
A library of coaching-specific virtual learning courses, tools, and exercises support managers in their critical role as Challenger coaches.
Become part of the Challenger Connect community. Learn together with peers from other organizations in live and virtual events, and an invite-only online discussion forum.
The Challenger Sales Methodology is built on a foundation of world class research and best-selling books.
Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.
Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.
Make It Effortless
Our Customer Service programs are supported by ongoing research and backed by our best-selling book, The Effortless Experience. Since 2015, we’ve transformed customer service teams with the proven skills to reduce customer effort.
Expert Advisors. Proven Success.
Challenger and Effortless Experience Advisors bring practical experience and senior business leadership to every training.Meet our Advisors
Former SVP of Sales, Merck
Principal, Watershed Associates, Inc
Former Global Sales School Learning Consultant, IBM EMEA
Principal & Founder, Beyond Orange LLC
“The Challenger approach has important foundations that exemplify how we at Standard Bank prioritise our clients and provide them with a value driven experience at every point.”
“It was impressive how a well-prepared Challenger approach worked with this important customer which hadn’t considered us for several years. The team identified the right moment to attack, collaborated with the customer to resolve their issues, and finally closed the deal!”
“Our sales force has embraced the Challenger Approach, which has enabled them to engage the customer in a Conversation Choreography comprised of Insight and thought leadership. These impactful conversations have resulted in big wins around the globe.”
“We went through virtual training with Challenger in March. As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session. Our team felt like we had just experienced the future of training in this virtual environment. ”
“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”
“This investment in coaching, and the overall development of our people, has changed the culture of our call center. You can see it in the data and out on the floor every day in how we help customers.”
“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”
“As a premium provider in our space, our service experience is a true opportunity to differentiate. We saw a 20% reduction in escalations, which means we are solving customer problems the first time around. In fact, our customer VOC reflects that our reps are proactively solving problems before they are a challenge for our customers.”
“The Challenger Sale speaks to the core of how we’re engaging with our clients. We want our sales force to deliver insight and value, not sales pitches. That’s why our entire organization is being trained on the skills and behaviors that make Challengers successful. “