Winning the Challenger Sale Webinar Series


Challenger invites sales professionals and commercial leaders to join us Tuesdays at 11 AM ET as we open up the Challenger™ playbook. More than just a webinar series, participants get practical advice and actionable insight for the day-to-day execution of the skills and behaviors proven to win in complex selling and buying environments.

11:00 - 11:30 AM ET

Stop Wasting Time On The Wrong Opportunities

On Demand
In this lesson you’ll learn how to focus your efforts as we introduce a framework for executing Challenger skills at the highest level across your sales process.

Capture Attention By Leading With Insight

Watch Snippet
Learn the most effective ways to generate demand through compelling emails targeted at your ideal customers.

How to Reframe Your Top Targets

Watch Snippet
Learn how to move past the status quo with the ‘Reframe’ - arguably the most important, and more difficult, step in winning a complex sale.

Getting "Constructive Tension" Right

Watch Snippet
Dial up the constructive tension in your conversations by building the business case and telling stories that humanize business problems.

Mobilizing Customer Action With The Right Buyers

Nov 10
In complex selling environments, if you don’t have a Mobilizer, you don’t have a chance. And if you don’t have a playbook for coaching them, you don’t have a plan. This lesson will show you how to get your Mobilizers to sell on your behalf.

A Plan For The Close

Dec 1
What’s your plan for the final mile? Are you delivering consistent and productive closing conversations? In this lesson learn how to negotiate terms and conditions that deliver value to everybody while taking control of tactical final steps.

Grow Accounts Through Commercial Teaching

Jan 5, 2021
Congratulations! You’ve closed the deal. Now what? If you’re responsible for the hand-off, the onboarding, or the ultimate success of a new customer, join us to learn about the importance of continuing to Challenge your customers.

Register for the Series

What Attendees Are Saying

“Great webinar, super valuable!”

VP of Sales, Management Consulting Company

“The topics in this series are excellent.”

Sales Director, Multi-billion dollar IT & Services Company

“This series is truly masterful.”

Executive Coach, PR Firm