Winning the Challenger Sale
Webinar Series

Winning the moments that matter begins here.

Challenger invites sales professionals and commercial leaders to join us Thursdays at 11 AM ET as we open up the Challenger™ playbook. More than just a webinar series, participants get practical advice and actionable insight for the day-to-day execution of the skills and behaviors proven to win in complex selling and buying environments.

We will be kicking off the 2021 series on Thursday, March 4th and it will run through December. Be sure to register for the new series to add the sessions to your calendar. See you there!


Upcoming Sessions:

Monthly Webinar
11:00 - 11:30 AM ET



Bonus Episode: A Conversation with Matt Dixon

Sept 21
Join the co-author of "The Challenger Sale", Matt Dixon, for a conversation about the modern sales pain points and innovative tactics and techniques for overcoming them.



The Group Meeting

Oct 7
How do we effectively use insight-selling in front of the entire buying group? Join us to learn how Challengers facilitate stakeholder group meetings with an emphasis on building consensus on both a business problem & your proposed solution.

The Objection

Nov 4
How do I respond to that tough customer objection? How do I manage ‘blockers’ within the buying group? Join us to learn how Challengers handle objections and overcome barriers in the middle and late stages of an opportunity.

The Negotiation Curveball

Dec 2
What happens when your customer makes an ‘unreasonable’ request at the 11th hour and how do you respond? Join us to learn how Challengers stand firm when customers throw late-stage ‘curveballs’ in the negotiation stage of an opportunity.

WTCS Resources

Access Season 1 Replays


Access Season 2 Replays


WTCS Podcast

Listen wherever you get your podcasts

Register for the 2021 Series

What Attendees Are Saying

“This series is truly masterful.”

Executive Coach, PR Firm

“This was the TIGHTEST webinar I have attended in a year of webinars. From a content, marketing and production perspective, the Challenger team is clearly running a tight ship with all the boxes checked.”

Business Development & Marketing Professional, Legal Services Company

“This series makes the intangible tangible.”

B2B Sales Thought Leader

“The topics in this series are excellent.”

Sales Director, Multi-billion dollar IT & Services Company

“These sessions are excellent for learning tactical ways to implement the Challenger philosophy. The Negotiation session was extremely helpful.”

Chief Learning Officer, Insurance Company