The Challenger Blog

Turn an Individual Capability Into an Organizational Strategy with Challenger™ Activation

18th February 2020

Challenger’s Six Pillars of Commercial Transformation

12th February 2020

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The Danger of Coffee Catch-Ups – How Free Coffee...

In this series, we explore the 7 Deadly Sins of the Australian Sales Conversation. The...

February 25th, 2020

Turn an Individual Capability Into an Organizational Strategy with...

When The Challenger Sale hit bookshelves in 2011, it ended the decades-long anticipation for the next true breakthrough in the world of professional selling. Challenger...

February 18th, 2020

Challenger’s Six Pillars of Commercial Transformation

In a world where 38% of major purchase efforts end in 'no deal', companies find...

February 12th, 2020

3 Ways to Ensure You Haven’t Wasted Time and...

Each year, SKO brings with it a flurry of activity, such as keynote speakers, new...

February 06th, 2020

How to Drive Your AHT Down to Zero

I love Dilbert cartoons. My favorite closely aligns with my day-to-day work and portrays Dogbert...

February 05th, 2020

Customers Don’t Care That You’re Better, If They’re Not...

Rory Sutherland’s new book Alchemy is a fantastic read for anyone interested in the intersection of behavioral...

January 16th, 2020

A Megaphone For Complaints: Social Media’s Impact on Customer...

You've seen the social media posts that have gone viral when a company's customer service...

December 19th, 2019
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Watch: Effective Marketing Campaigns That Lead to Increased Conversion...

I was reminded the other day of a phrase from Forrester in 2017, "B2B buyers...

December 17th, 2019
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