What do sales leaders and managers need to successfully coach?

This month, Challenger's Director of Marketing, Spencer Wixom, presented at the UT Dallas Sales Leadership Summit.  Spencer walks through the skills needed for sales leaders to coach the purchase journey to make it easier for customers to buy in an increasingly complicated and shifting sales landscape. 

The presentation includes Challenger research and statistics on the importance of coaching in organizations and why leadership should put a focus on training and prescriptive coaching.

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