Salespeople’s primary challenge today isn’t improving their ability to sell, it’s addressing their customers’ inability to agree internally. The number of customer stakeholders involved in a typical sale continues to rise, further complicating the customer purchase process and making a salesperson’s jobs even harder.
WHAT’S IN THE WHITEPAPER:
- Tips on how to address more diverse buying groups
- Best practices on finding solutions for customer dysfunction throughout the buyer’s journey
- Guidance to identify the Mobilizer within the customer organization
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