According to Challenger research, the sales experience is the single most important component of B2B customer loyalty – more than brand, product, service, or price. And a powerful experience is particularly important in today’s environment, when many companies are finding fewer, and more complex opportunities in their pipelines.
This is exactly why Integrate (a high-growth, cloud-based marketing software provider) launched a ground-breaking sales experience transformation program with Showpad and Challenger. The program’s primary objective: build a can’t miss sales experience that boosts performance across the sales team.
Access the case study, No Sales Experience Gone Wrong, to learn:
- Why the Integrate team chose to focus on the sales experience
- Their strategy for making a world-class sales experience
- What you can learn and apply today to your organization’s sales enablement strategy