Customers have changed.

They’ve changed the way they think, decide and buy. This means they’ve also changed their minds about what they want from suppliers. Many organizations make the mistake of thinking more of the same is the answer to win with today’s customers.


  • How to enable true behavior change across your organization through the service function 
  • The five factors needed to build a low-effort customer experience
  • Actionable tips and takeaways for building an Effortless Experience from strategy to rep application.

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