Customers have changed – they’re more informed, they engage salespeople later in their buying journeys and they make decisions in larger consensus groups. Engaging today’s customer requires transforming sales and marketing around Challenger principles with a sound strategy, preparation and flawless execution.

Getting the Challenger Journey Right: What It Really Takes to Succeed in Commercial Transformation lays out three principles companies must follow to successfully implement a Challenger transformation. 

YOU WILL LEARN:

  • How to build powerful commercial insight messaging
  • How to develop the necessary skills for delivering those messages in a sales experience

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