To grow as a 161-year-old company, Siemens had to face some hard facts. Their customers’ buying behavior had changed, and the way they sell had to change along with it. The consequences of ignoring this meant losing customers to competitors who had embraced this buyer shift. At the recent Challenger Sales & Marketing Summit, Rich Cillessen, Head of Sales at Siemens, shared the transformational journey they underwent to realize two of their most profitable years to date.
In the session, attendees learned:
- Why understanding your customers’ business isn’t enough to close deals anymore
- How leading buyers to insight is an experience they can’t just get from a website
- The steps to influencing a transformation within your organization and getting cross functional buy-in
Access their full session from the Challenger Sales & Marketing Summit by filling out the form below.