Challenger has tracked the evolution of B2B buying and selling since 2008, and 2020 has proven to be one of the most disruptive periods we’ve ever experienced. The global epidemic has impacted businesses in innumerable ways, large and small, but one very important thing hasn’t changed – what buyers want from their selling experience. Sellers who want to win are going to need the use the right skills, techniques and strategies to close the deal. Read a blog about the whitepaper results here.
Download our analysis of how buyers have changed since 2008, how they’ve stayed the same, and how you can differentiate yourself, below.