By mid-March of this year, when most of the world was sent to work from home, it was clear that B2B selling had suddenly, and radically, changed. At Challenger, we have been reporting on the changes as experienced by sellers. This edition of our pulse survey takes the buyer’s perspective, asking them what changes they have observed since the shape of the economy was transformed by COVID-19.
The highlights from Part I are available to download as an infographic below. To access them, simply fill out the form below. To read the in-depth blog, click here.