THE RIGHT COMMUNICATION PRESERVES FAMILY WEALTH FOR GENERATIONS

Industry

Financial Services

Revenue

$5.6 billion in Assets under Management

Employees

80 Employees (2013)

Ascent explained to its clients how a majority of wealth transfers fail due to underlying trust and communication issues.

Ascent Private Capital Management is US Bank’s wealth management division serving ultra-high net worth clients.It sought to disrupt the market and grow its share. The group partnered with Challenger in March of 2014 to rollout Challenger Messaging and Challenger Skills Training.

Before Challenger

“Ascent Private Capital Management advisors address both the quantitative and qualitative dimensions of multi generational wealth with a fully integrated and balanced program designed to help benefit your family
now and for generations to come.”

After Challenger

“Many families do not realize that the way they communicate around wealth impedes their ability to successfully preserve, manage, and leverage wealth over generations.
In fact, according to one study, over 2/3 of wealth transfers over generations fail.
Without addressing the underlying trust and communication issues that are present in all families you might be leaving your fortune and family vulnerable to risk.”

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