Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on perceptions, and how organizations are planning for 2021. Pulse 7 indicates that optimism is high, but uncertainly around seller engagement looms.

Throughout 2020, Challenger conducted a series of regular pulse surveys to get a feel for how the landscape (from COVID to elections and everything in between) was impacting sales.

This year, we are seeking to understand the legacy 2020 had on perceptions, and how organizations are planning to perform, invest, and strategize in 2021. Pulse 7 shows B2B sentiment remains strong, but it’s clear that the “Great Resignation” could have a major impact on seller support and development.

Submit the form below to access the seventh pulse survey in our 2021 series.

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