The right message. The right time. The right way.
A two-day workshop designed to build three Challenger Messages tailored to various solutions or customer types. It follows a proven process and methodology, combining objective Challenger expertise with customer and solution knowledge. The resulting deliverable is powerful messages that both sales and marketing teams can use to transform their sales experiences and marketing content.
Final Challenger Messages
Challenger Message Elements
Before/After Message Summary
Pitch Deck Guide
Message Launch & Sustainment Materials
A program designed to develop organizational capability in creating and activating Commercial Insights. This is done by certifying a select team in Challenger's Messaging Methodology and involving them, as part of certification, in the creation of three Challenger messages (or the traditional Challenger Messaging Engagement).
All Deliverables from Challenger Messaging Engagement
Online and In-Person Educational Resources
Certification Test Result Reports
Office Hour Support Teleconferences
Access to the Challenger Messaging Portal
Networking with Other Certified Candidates
A one-day workshop designed for organizations who have already purchased a Challenger Messaging Engagement and/or Challenger Messaging Certification. It exposes team members to the key foundational components of Commercial Insight creation and deployment, thereby creating a culture of support for those responsible for driving change. It also enhances organizational awareness of and excitement for Challenger transformation.
Messaging Foundations Participant Guides
Commercial Insight Elements
Understanding of Differentiators
Exposure to Challenger Choreography
Understanding of Spark, Introduce, Confront Model
Exposure to Identity Value
Concluding Content Audit