Implementing Challenger Marketing™

The right message. The right time. The right way.

Implementing Challenger for Marketing

Our Challenger portfolio of marketing solutions is designed to support the creation and distribution of commercial insight. Insight that engages customers, motivates them to action and guides their decision making journey.

Challenger Messaging Engagement

Challenger Messaging Engagement

A two-day workshop designed to build three Challenger Messages tailored to various solutions or customer types. It follows a proven process and methodology, combining objective Challenger expertise with customer and solution knowledge. The resulting deliverable is powerful messages that both sales and marketing teams can use to transform their sales experiences and marketing content.

Final Challenger Messages

Challenger Message Elements

Before/After Message Summary

Pitch Deck Guide

Messaging Toolkit

Message Launch & Sustainment Materials

Challenger Messaging Certification

Challenger Messaging Certification

A program designed to develop organizational capability in creating and activating Commercial Insights. This is done by certifying a select team in Challenger's Messaging Methodology and involving them, as part of certification, in the creation of three Challenger messages (or the traditional Challenger Messaging Engagement).

All Deliverables from Challenger Messaging Engagement

Online and In-Person Educational Resources

Certification Test Result Reports

Office Hour Support Teleconferences

Access to the Challenger Messaging Portal

Networking with Other Certified Candidates

Challenger Messaging Foundations

Challenger Messaging Foundations

A one-day workshop designed for organizations who have already purchased a Challenger Messaging Engagement and/or Challenger Messaging Certification. It exposes team members to the key foundational components of Commercial Insight creation and deployment, thereby creating a culture of support for those responsible for driving change. It also enhances organizational awareness of and excitement for Challenger transformation.

Messaging Foundations Participant Guides

Commercial Insight Elements

Understanding of Differentiators

Exposure to Challenger Choreography

Understanding of Spark, Introduce, Confront Model

Exposure to Identity Value

Concluding Content Audit

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