Buyers have evolved. They now look for a different-in-kind experience and a differentiated commercial message.

It’s called Commercial Insight and it’s purpose-built to challenge customer’s assumptions about their business, motivate them to action and connect to your differentiated solution. Challenger organizations enable their sellers to deliver Commercial Insight in order to disrupt status quo and win customer engagement and loyalty.

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12%

Marketers currently capture, at best, 12% of a customer's mindshare across the buying journey.

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57%

Customers are 57% of the way through the purchase journey before they engage with supplier sales reps. Commercial Insight allows them to get in earlier in the conversation.

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Spotlight

Challenger Messaging Engagement

The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments.

Learn More

Sales & Marketing and Customer Service

Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.

Ready to get started building Commercial Insight?

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