Buyers have evolved. They now look for a different-in-kind experience and a differentiated commercial message.

It’s called Commercial Insight and it’s purpose-built to challenge customer’s assumptions about their business, motivate them to action and connect to your differentiated solution. Challenger organizations enable their sellers to deliver Commercial Insight in order to disrupt status quo and win customer engagement and loyalty.

Read the Whitepaper
12%

Marketers currently capture, at best, 12% of a customer's mindshare across the buying journey.

Explore the One Pager
57%

Customers are 57% of the way through the purchase journey before they engage with supplier sales reps. Commercial Insight allows them to get in earlier in the conversation.

Read the Blog
Spotlight

Challenger Messaging Engagement

The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments.

Learn More

Sales & Marketing and Customer Service

Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.

Ready to get started building Commercial Insight?

Contact us

Related Resources

The Uncommon Customer Experience: Marketing

Download The Uncommon Customer Experience: Marketing whitepaper for the five factors needed to create the...

  • Whitepaper
Deal Stalled? It’s Not The Customer, It’s Your Insight

With B2B sales becoming more and more complex (the latest research has the average number...

  • blog
  • Dec 06, 2019
Maximizing Seller Capability To Engage Modern Customers Part Two

A version of this post was originally published on Sales Enablement Pro and can be...

  • blog
  • Nov 21, 2019
Challenger 101: Building Sustainable Competitive Advantage

  •  Whitepaper
The 4 E’s for Creating and Sustaining Marketing Messaging

A key step in successful Challenger™ transformation is creating and deploying Commercial Insights. A Commercial...

  • blog
  • Nov 01, 2019
A Factory of Sadness

Years ago, back in our CEB days, we used to share a slide that labeled...

  • blog
  • Nov 10, 2021
How to avoid the Great Resignation with Good Engagement

In Gartner’s recent 2021 Customer Service Rep Role and Experience Survey, data shows that only...

  • blog
  • Sep 24, 2021
Soft Skills: Nothing More than Customer Service Table Stakes

There likely is not a contact center in the world that isn’t focused on improving...

  • blog
  • Jul 28, 2021
The Effortless Experience™ as Life Skills: Beyond the Contact Center

This guest post has been authored by Kirby Horvitz, Challenger Effortless Experience alumni consultant. Opinions...

  • blog
  • Jul 13, 2021
Effective Virtual Training: The Ground Rules (Part Two)

The title of this should probably read along the lines of “Effective Virtual Training: From...

  • blog
  • May 27, 2021
Technology Won’t Save You

Every day I have a front row seat to see the impact our research has...

  • blog
  • Apr 22, 2021
The Fourth Era of Customer Service is Here

A few weeks ago, I attended a webinar jointly held by CCW and Vonage titled...

  • blog
  • Apr 05, 2021
Effortless Experience Resource Center

To help you navigate the current uncertainty caused by the unprecedented global pandemic, Challenger is...

  • resource
Top Effort Drivers to Avoid? YES PLEASE!

Once again, Matt Dixon, Chief Product and Research Officer at Tethr (and co-author of our...

  • blog
  • Feb 26, 2021
Effortless Experience How-To Videos

We know some of you are moving a mile-a-minute and many of you only have...

  •  Video
Contact Us