Most content does very little to influence purchase decisions or change direction. Use Commercial Insight to cut through the clutter and drive change.
It’s called Commercial Insight and it’s purpose-built to challenge customer’s assumptions about their business, motivate them to action and connect to your differentiated solution. Challenger organizations enable their sellers to deliver Commercial Insight in order to disrupt status quo and win customer engagement and loyalty.
Marketers currently capture, at best, 12% of a customer's mindshare across the buying journey.
Customers are 57% of the way through the purchase journey before they engage with supplier sales reps. Commercial Insight allows them to get in earlier in the conversation.
The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments.
Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.
More than just a book, The Challenger Sale has evolved into a new and different approach to deliver an uncommon experience to customers. Buyers are demanding a better sales experience.
Learn More
The Challenger Sale overturned decades of conventional wisdom in sales. This latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Learn More
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
Learn More| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |