Buyers have evolved. They now look for a different-in-kind experience and a differentiated commercial message.

It’s called Commercial Insight and it’s purpose-built to challenge customer’s assumptions about their business, motivate them to action and connect to your differentiated solution. Challenger organizations enable their sellers to deliver Commercial Insight in order to disrupt status quo and win customer engagement and loyalty.

12%

Marketers currently capture, at best, 12% of a customer's mindshare across the buying journey.

57%

Customers are 57% of the way through the purchase journey before they engage with supplier sales reps. Commercial Insight allows them to get in earlier in the conversation.

Spotlight

Challenger Messaging Engagement

The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments.

Sales & Marketing and Customer Service

Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.

Ready to get started building Commercial Insight?

Contact us

Related Resources

The Uncommon Customer Experience: Marketing

Download The Uncommon Customer Experience: Marketing whitepaper for the five factors needed to create the...

  • Whitepaper
Deal Stalled? It’s Not The Customer, It’s Your Insight

With B2B sales becoming more and more complex (the latest research has the average number...

  • blog
  • Dec 06, 2019
Maximizing Seller Capability To Engage Modern Customers Part Two

A version of this post was originally published on Sales Enablement Pro and can be...

  • blog
  • Nov 21, 2019
Challenger 101: Building Sustainable Competitive Advantage

  •  Whitepaper
The 4 E’s for Creating and Sustaining Marketing Messaging

A key step in successful Challenger™ transformation is creating and deploying Commercial Insights. A Commercial...

  • blog
  • Nov 01, 2019
Active Listening: More Than Just a Soft Skill

With distractions all around us, it is no surprise that many people struggle to remain...

  • blog
  • Jun 15, 2022
Turning Mediocre Supervisors into World Class Coaches

Imagine asking reps or supervisors in your contact center: “Who was the best coach you...

  • blog
  • May 27, 2022
Why Year-End Reviews Aren’t Enough

We’re hot off everyone’s favorite season of the year: year-end reviews! You’ve met with your...

  • blog
  • Apr 26, 2022
Assessing the Impact of an Effortless Experience

We’re delighted and honored to share our silver Stevie Award for being one of the...

  • blog
  • Apr 05, 2022
We’re Getting Noticed!

Challenger is incredibly honored to announce that we’ve recently won two big Industry awards for...

  • blog
  • Mar 16, 2022
CEO Statement on the Challenger Rebrand

Challenger recently refreshed our logo and other brand elements. Our CEO, Andee Harris' statement on...

  • blog
  • Feb 25, 2022
To Stand or Not To Stand

I finally did it. After talking about it for over a year, I finally invested...

  • blog
  • Feb 25, 2022
What Your Customers Want . . . TODAY

FACT: We all feel different as customers today than we did two years ago. Personally,...

  • blog
  • Feb 14, 2022
Can You Help Me Train for Emotional Intelligence?

From time to time, companies ask us if we can train their customer service reps...

  • blog
  • Jan 20, 2022
The Worst Question a Service Rep Can Ask

Portions of the following blog are excerpts from our book, The Effortless Experience That title...

  • blog
  • Jan 05, 2022