Decision bias is always present. As a result, managers often get the sales hire wrong. Seeing a new face for just one-tenth of a second is enough to form a judgment, but a bad judgement is very costly. It’s a fact, most recruiting processes have not evolved to identify the optimal skill set to win business today.

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Product Spotlight

Challenger™ Selection

Avoid the high cost of a bad hire. Challenger™ Selection is an online assessment to help organizations identify applicants who are more likely to display Challenger proficiency.

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Sales & Marketing and Customer Service

Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.

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