Decision bias is always present. As a result, managers often get the sales hire wrong. Seeing a new face for just one-tenth of a second is enough to form a judgment, but a bad judgement is very costly. It’s a fact, most recruiting processes have not evolved to identify the optimal skill set to win business today.
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Sales & Marketing and Customer Service
Our work is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.