On-Demand Webinar - You Can't Plead Insanity in Sales & Marketing

“The definition of insanity is doing the same thing over and over again and expecting a different result.” – Albert Einstein

Is your current commercial approach leading you time and time again into the same challenges and issues of price-led conversations where the biggest discount wins? Then put an end to the insanity and change things up by adopting a research-backed, best practice Sales & Marketing approach.

Alex Panou and Anthony Koukoullis have over 40 years of combined experience of working in and supporting the Chemicals/Automotive and Technology sectors respectively. Join them as they explore the evolution of sales over the years and look at how leading organisations have adapted to shifting markets and increasing customer complexity to effectively drive profitable growth.

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