On-Demand Webinar - Selling in the New Environment: The Road Ahead

What have we learned since early April?

Challenger’s SVP of Marketing and Business Development, Spence Wixom and Matt Dixon, co-author of The Challenger Sale and Chief Product and Research Officer at Tethr, reflect on recent developments and updates since their initial conversation and answer questions that are top of mind for sales and marketing leaders as they navigate this new environment…

  • What kinds of added complexity should professional sellers prepare for in the wake of the COVID-19 disruption?
  • How must commercial leaders enable their teams for a new competitive landscape?
  • Pivots, retooling, new commercial messaging….what’s working, and what will lead to long-term success?

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