On-Demand Webinar - Selling in Uncertainty: A Challenger Origin Story

With Challenger's Spencer Wixom and Tethr's Matt Dixon, Co-Author of The Challenger Sale

What can history teach us about what drives sales performance in times of economic uncertainty?

In this webinar, Challenger’s SVP of Marketing and Business Development, Spence Wixom, and Matt Dixon, co-author of The Challenger Sale and Chief Product and Research Officer at Tethr, answer that question and many more…

  • Why is the Challenger approach particularly effective as complexity in the buying journey increases?
  • What do high-performing sellers do uniquely well in difficult economic environments?
  • How should commercial leaders rethink their strategy for:
    • Filling the pipeline
    • Sparking attention and generating demand
    • Disrupting the status quo
    • Driving buying group consensus

Access the on-demand webinar by filling out the form below!

Access Webinar

Related Resources

Preparing Sales Teams to Work Virtually in Uncertain Times

The outbreak of coronavirus is propelling a lot of B2B commerce toward virtual. In an...

  • blog
  • Mar 12, 2020
A Snapshot of Corporate Responses to Coronavirus

Given its focus on in-person relationships, few functions are more impacted by the emergence of...

  • blog
  • Mar 06, 2020
Turning a ‘Black Swan’ Disruption into a Leadership Opportunity

One of the more exciting opportunities of my job as a Challenger Advisor is “coaching...

  • blog
  • Mar 04, 2020
Snapshot of Responses to the Coronavirus

Access an infographic with insights into how sales leaders and organizations are preparing for their...

  •  Infographic

Want to get started with Challenger?

Get in Touch