On-Demand Webinar - Selling in the New Environment: Engaging Customers At Arm's Length
With Pat Spenner, Co-Author of The Challenger Customer, and Spencer Wixom, Challenger's SVP of Marketing and Business Development
In a recent Challenger survey, over 40% of sales & marketing leaders have changed their marketing budgets to more emphasize digital spend as a result of COVID-19. Digital learning is rapidly accelerating – with customers, hungry for information, spending their days in a virtual environment. To succeed, sellers and marketers must deliver commercial insight where today’s customers learn.
In this webinar, Challenger’s SVP of Marketing and Business Development, Spencer Wixom, and Pat Spenner, co-author of The Challenger Customer answer the following questions…
- What is the most effective way to spark attention and win mindshare in this environment?
- How do you deliver arm’s length Commercial Insight through content marketing?
- How do you find and engage customer ‘Mobilizers’ capable of standing up buying groups and driving action?
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