On-Demand Webinar - Selling in the New Environment: Engaging Customers At Arm's Length

With Pat Spenner, Co-Author of The Challenger Customer, and Spencer Wixom, Challenger's SVP of Marketing and Business Development

In a recent Challenger survey, over 40% of sales & marketing leaders have changed their marketing budgets to more emphasize digital spend as a result of COVID-19. Digital learning is rapidly accelerating – with customers, hungry for information, spending their days in a virtual environment. To succeed, sellers and marketers must deliver commercial insight where today’s customers learn.

In this webinar, Challenger’s SVP of Marketing and Business Development, Spencer Wixom, and Pat Spenner, co-author of The Challenger Customer answer the following questions…

  • What is the most effective way to spark attention and win mindshare in this environment?
  • How do you deliver arm’s length Commercial Insight through content marketing?
  • How do you find and engage customer ‘Mobilizers’ capable of standing up buying groups and driving action?

Access the on-demand webinar by filling out the form below!

Access Webinar

2021 Pulse 5 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
2021 Pulse Survey 5: The rise and fall of optimism

After a few optimistic months it appears that commercial sentiment has moderated and optimism is down a bit. In this latest...

  • blog
  • Aug 11, 2021
2021 Pulse 4: Building the Pipeline Moving Forward

At the end of May, about a month ago, we saw a striking rise in...

  • blog
  • Jul 14, 2021
2021 Pulse 4 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Challenger Transformation Diagnostic

Commercial leaders can map out a successful transformation by assessing progress and prioritizing key activities....

  •  Infographic
2021 Pulse Survey 3: Things are looking up

We are almost afraid to say it out aloud, but things seem to be looking...

  • blog
  • Jun 01, 2021
2021 Pulse 3 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Commercial Teaching: More Than Just An Early-Stage Strategy

In our most recent Winning the Challenger Sales Webinar, we went deep on "Discovery" calls and...

  • blog
  • May 25, 2021
In praise of Dave Brock’s “Tell Us Your Top Business Challenge”

I’m a huge fan of Dave Brock's blog, in the same way I’m a massive...

  • blog
  • May 07, 2021
2021 Pulse Survey 2: Where are we spending time?

Spring, to state the obvious, is a time of regeneration. As Tennyson said, “It’s when...

  • blog
  • Apr 02, 2021
Levelling Up to Gold

“Man, she did NOT stick that landing!” I say as I shove another handful of ridged...

  • blog
  • Aug 06, 2021
Soft Skills: Nothing More than Customer Service Table Stakes

There likely is not a contact center in the world that isn’t focused on improving...

  • blog
  • Jul 28, 2021
The Effortless Experience™ as Life Skills: Beyond the Contact Center

This guest post has been authored by Kirby Horvitz, Challenger Effortless Experience alumni consultant. Opinions...

  • blog
  • Jul 13, 2021
Effective Virtual Training: The Ground Rules (Part Two)

The title of this should probably read along the lines of “Effective Virtual Training: From...

  • blog
  • May 27, 2021
Technology Won’t Save You

Every day I have a front row seat to see the impact our research has...

  • blog
  • Apr 22, 2021
The Fourth Era of Customer Service is Here

A few weeks ago, I attended a webinar jointly held by CCW and Vonage titled...

  • blog
  • Apr 05, 2021
Effortless Experience Resource Center

To help you navigate the current uncertainty caused by the unprecedented global pandemic, Challenger is...

  • resource
Top Effort Drivers to Avoid? YES PLEASE!

Once again, Matt Dixon, Chief Product and Research Officer at Tethr (and co-author of our...

  • blog
  • Feb 26, 2021
Effortless Experience How-To Videos

We know some of you are moving a mile-a-minute and many of you only have...

  •  Video
The Science of Positive Language in Customer Service

Take a second and think about a time when you were trying to make plans...

  • blog
  • Feb 11, 2021

Want to get started with Challenger?

Get in Touch