96%

customers with high-effort experiences are 96% more likely to be disloyal

4x

Service interactions are 4x more likely to drive disloyalty than loyalty

37%

greater cost associated with high-effort service

Reducing Effort in the Service Function:

Only 35% of customer effort is driven by the service function’s processes, cross-channel integrations or technologies – which impact what the customer has to do to resolve their issue. But 65% of total effort stems from how a customer feels in service interactions.

In particular, customer effort is driven by interactions with reps who don’t have the capability to provide a low-effort experience because they have not been formally trained or coached in doing so. Centering your customer service strategy on reducing customer effort is the best way to keep your customers loyal and interested in expanding their relationship with you.

If you’re ready to learn how you can create a better, differentiated service experience for your customers, download the whitepaper below.

Our Effortless Experience Solutions

World Class Coaching for Supervisors

This program teaches supervisors (frontline managers) how to coach according to our Integrated Coaching Framework

Low Effort Skills for Reps

Deliver transformation to your organization by equipping your Reps with the nine skills needed to deliver a low-effort experience no matter how challenging a scenario.

Quality Assurance Transformation

This engagement helps you rebuild your quality assurance process to focus on meaningful behaviors instead of rote checklist items

81%

of customers speak negatively after high-effort service experience

94%

Customers are 94% less likely to repurchase after a high-effort service experience.

Built on a foundation of world class research

Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.

Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.

Ready to implement an Effortless Experience?

Contact us

Resources

Breaking Through the CFO’s Budget Firewall: How to leverage recent wins to adapt & scale your go-to-market messaging

Like many folks in Sales who have traveled extensively for business, you may recall when...

  • blog
  • May 22, 2020
Unlocking Your Team’s Inner Drive, Part 1: From Performance to Learning

This is the first article in a three-part series, “Unlocking Your Team’s Inner Drive,” from...

  • blog
  • May 20, 2020
Remove Friction

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • May 13, 2020
5th Challenger Pulse Survey Results

Download the results of the 5th pulse survey now. This series of anonymous surveys to...

  • Infographic
5th Challenger Pulse Survey Results

Challenger surveyed 76 commercial leaders on May 4-6. This post look at changes in sentiment,...

  • blog
  • May 11, 2020
Align Insights

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • Apr 30, 2020
Challenger Selling in a Virtual Environment

A disruption like we’re seeing now calls for new ideas, processes and approaches to a...

  • Tool
Review Coverage

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • Apr 25, 2020
4th Challenger Pulse Survey Results

Challenger surveyed 108 commercial leaders on April 14-16. This is the fourth time we’ve built on data originally gathered on March 6th; or what feels...

  • blog
  • Apr 20, 2020
4th Challenger Pulse Survey Results

Challenger has conducted a series of anonymous surveys to our constituents, as part of an...

  • Infographic
Coaching Accountability in a Virtual World

Fact: Creating a culture of coaching accountability is hard. Through numerous coaching effectiveness surveys that...

  • blog
  • May 26, 2020
Waning Optimism and Waning Contact Volumes – Service Leader Pulse Survey 2 Results

It has been about six weeks since our first survey results were released detailing service...

  • blog
  • Apr 27, 2020
Bold Decisions During Uncertain Times

I’ve been talking to a number of customer service leaders over the last three weeks,...

  • blog
  • Apr 07, 2020
Customer Service Leaders in Response to Coronavirus

Download the infographic with insights into how customer service leaders and organizations are preparing for...

  • Infographic
Navigating Customer Service and Support in Uncertain Times

It’s safe to say that the first few months of 2020 will not be soon...

  • blog
  • Mar 13, 2020
How to Drive Your AHT Down to Zero

I love Dilbert cartoons. My favorite closely aligns with my day-to-day work and portrays Dogbert...

  • blog
  • Feb 05, 2020
Building the Business Case for Customer Effort

The Building the Business Case for Customer Effort whitepaper breaks down compelling reasons to track...

  • Whitepaper
Key Capabilities to Drive Contact Center Rep Performance

Download the Key Capabilities to Drive Contact Center Rep Performance whitepaper for insights into how...

  • Whitepaper
The Uncommon Customer Experience: Service

Download the Uncommon Customer Experience Service Whitepaper for insights into what's needed to build a...

  • Whitepaper
A Megaphone For Complaints: Social Media’s Impact on Customer Service

You've seen the social media posts that have gone viral when a company's customer service...

  • blog
  • Dec 19, 2019