CUSTOMER EFFORT: 

THE KEY TO A SUPERIOR SERVICE EXPERIENCE

Customers are good at reaching out when they need help, but if you make solving their problems too hard for them, you’ll lose their loyalty. Studies show 96 percent of customers are more disloyal  when they feel it takes significant effort to resolve their issues.

In this whitepaper, you will learn about:

  • Compelling reasons to track customer effort as a leading service center metric
  • What drives customer effort in service interactions
  • Why effort is a concept also getting the attention of your Sales and Marketing peers