Instructor-Led Training and Workshops

Instructor-led Challenger Training Sessions and Workshops are configured to your business and built on adult learning principles blended with guided practice and application.

Foundational eLearning modules and awareness activities available on the Activation platform prepare participants to get the most out of their classroom experience, while comprehensive post-session application exercises and measurement tools ensure learning is put into practice.

Delivery Options:

• Challenger Advisors to facilitate on-site

• Train the Trainer to facilitate in-house

The Challenge Yourself workshop allows sellers to learn and practice the core Challenger sales skills to disrupt the customer status quo in their favor. 
The Activating Customer Mobilizers workshop teaches sellers to identify the stakeholders who are most likely to drive change in a buying group and then coach these stakeholders to progress opportunities in the pipeline.
Commercial Teaching & the Sales Conversation teaches sellers to refine the skill of Commercial Teaching, focusing on key competencies such as disrupting the status quo, creating demand and making a case for change. 
The Challenger Deal Accelerator workshop allows teams of sellers and managers to roll up their sleeves and focus on applying Challenger skills to specific deals in order to “unstick” them. 
The Challenger Storytelling course teaches front-line sellers the fundamentals of storytelling in the sales context, with exercises on practical story development to be used in sales conversations that build emotional connection with customers and drive outcomes. 
Front-line Sales Managers explore sales coaching best practices in the Coaching to the Challenger and Revisiting Coaching Principles workshops, and learn valuable frameworks for coaching interaction preparation and facilitation along the way.
Challenge Your Team takes front-line managers’ coaching abilities to the next level by teaching them how coach their team on more advanced concepts like stakeholder management and sales innovation.
Participants are introduced to the building blocks of disruptive commercial messaging and how to embed insight-led messages into marketing and sales content in the Challenger Messaging Foundations workshop.
The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments. 

Want to get started with Challenger?

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Product Feature

Virtual Deal Accelerator Workshop

Accelerate pipeline progress by applying Challenger skills with this virtual sales training and coaching tool that maximizes digital learning efficiencies with synthesis and support, guided practice, and real-life application.

Client Testimonials

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”

Rainer Stern, Global VP Sales Leadership Programs, SAP

“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”

Jennifer Caldarella, Managing Director, Willis Towers Watson

“Not only are we pleased with the training and support provided by Challenger, but they also provide an incredible follow-up survey and reinforcement experience that allows me to clearly articulate ROI to senior business leaders. We have seen a 13x return on our investment with Challenger. “

Steve Cannella, Financial Services Marketing Manager, Global Technology Company

Resources

Breaking Through the CFO’s Budget Firewall: How to leverage recent wins to adapt & scale your go-to-market messaging

Like many folks in Sales who have traveled extensively for business, you may recall when...

  • blog
  • May 22, 2020
Unlocking Your Team’s Inner Drive, Part 1: From Performance to Learning

This is the first article in a three-part series, “Unlocking Your Team’s Inner Drive,” from...

  • blog
  • May 20, 2020
Remove Friction

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • May 13, 2020
5th Challenger Pulse Survey Results

Download the results of the 5th pulse survey now. This series of anonymous surveys to...

  • Infographic
5th Challenger Pulse Survey Results

Challenger surveyed 76 commercial leaders on May 4-6. This post look at changes in sentiment,...

  • blog
  • May 11, 2020
Align Insights

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • Apr 30, 2020
Challenger Selling in a Virtual Environment

A disruption like we’re seeing now calls for new ideas, processes and approaches to a...

  • Tool
Review Coverage

As the world confronts the human and economic cost of COVID-19, sales leaders must focus...

  • blog
  • Apr 25, 2020
4th Challenger Pulse Survey Results

Challenger surveyed 108 commercial leaders on April 14-16. This is the fourth time we’ve built on data originally gathered on March 6th; or what feels...

  • blog
  • Apr 20, 2020
4th Challenger Pulse Survey Results

Challenger has conducted a series of anonymous surveys to our constituents, as part of an...

  • Infographic