Instructor-Led Training and Workshops

Instructor-led Challenger Training Sessions and Workshops are configured to your business and built on adult learning principles blended with guided practice and application.

Foundational eLearning modules and awareness activities available on the Activation platform prepare participants to get the most out of their classroom experience, while comprehensive post-session application exercises and measurement tools ensure learning is put into practice.

Delivery Options:

• Challenger Advisors to facilitate on-site

• Train the Trainer to facilitate in-house

The Challenge Yourself workshop allows sellers to learn and practice the core Challenger sales skills to disrupt the customer status quo in their favor. 
The Activating Customer Mobilizers workshop teaches sellers to identify the stakeholders who are most likely to drive change in a buying group and then coach these stakeholders to progress opportunities in the pipeline.
Commercial Teaching & the Sales Conversation teaches sellers to refine the skill of Commercial Teaching, focusing on key competencies such as disrupting the status quo, creating demand and making a case for change. 
The Challenger Deal Accelerator workshop allows teams of sellers and managers to roll up their sleeves and focus on applying Challenger skills to specific deals in order to “unstick” them. 
The Challenger Storytelling course teaches front-line sellers the fundamentals of storytelling in the sales context, with exercises on practical story development to be used in sales conversations that build emotional connection with customers and drive outcomes. 
Front-line Sales Managers explore sales coaching best practices in the Coaching to the Challenger and Revisiting Coaching Principles workshops, and learn valuable frameworks for coaching interaction preparation and facilitation along the way.
Challenge Your Team takes front-line managers’ coaching abilities to the next level by teaching them how coach their team on more advanced concepts like stakeholder management and sales innovation.
Participants are introduced to the building blocks of disruptive commercial messaging and how to embed insight-led messages into marketing and sales content in the Challenger Messaging Foundations workshop.
The Challenger Messaging Engagement is a workshop-style session that produces three field-ready Commercial Insights to be used when targeting high-priority customer segments. 

Want to get started with Challenger?

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Product Feature

Virtual Deal Accelerator Workshop

Accelerate pipeline progress by applying Challenger skills with this virtual sales training and coaching tool that maximizes digital learning efficiencies with synthesis and support, guided practice, and real-life application.

Client Testimonials

“We chose Challenger at a time when the industry is competitive, products are being commoditized, and buyers are looking to sellers for much more than product knowledge. Integrating it through Sales, Marketing, and Service helps us have a common understanding of how we approach our industry and has differentiated us. After our first full year with it, we’re even more excited for the future.”

Barry Swihart, Senior VP of Sales, Odysseyware

“Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact.”

Rainer Stern, Global VP Sales Leadership Programs, SAP

“Watching our best & brightest embrace the techniques of Challenger to disrupt the Status Quo was rewarding as well as enlightening.”

Jennifer Caldarella, Managing Director, Willis Towers Watson

“Not only are we pleased with the training and support provided by Challenger, but they also provide an incredible follow-up survey and reinforcement experience that allows me to clearly articulate ROI to senior business leaders. We have seen a 13x return on our investment with Challenger. “

Steve Cannella, Financial Services Marketing Manager, Global Technology Company

Resources

2021 Pulse 4: Building the Pipeline Moving Forward

At the end of May, about a month ago, we saw a striking rise in...

  • blog
  • Jul 14, 2021
2021 Pulse 4 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
Challenger Transformation Diagnostic

Commercial leaders can map out a successful transformation by assessing progress and prioritizing key activities....

  •  Infographic
2021 Pulse 3 Survey Results

Challenger is conducting a series of pulse surveys to understand the legacy 2020 had on...

  •  Infographic
In praise of Dave Brock’s “Tell Us Your Top Business Challenge”

I’m a huge fan of Dave Brock's blog, in the same way I’m a massive...

  • blog
  • May 07, 2021
2021 Pulse 2 Survey Results

It’s 2021, and Challenger is looking forward. This year, we are seeking to understand the...

  •  Infographic
Challenger Skills in 2021: Video Reviews

We know some of you are moving a mile-a-minute and many of you only have...

  • Video
Challenger Skills Part 3: Which Skills Are Most Important in 2021?

This post concludes a series we began a few weeks ago: Our first post looked...

  • blog
  • Feb 23, 2021
Are your sellers showing up in the moments that matter?

A sales leader from a mid-sized, U.S. based SaaS company recently asked me: “How should...

  • blog
  • Feb 18, 2021
TEMPO Diagnostic Tool

The TEMPO diagnostic tool is designed to help sales leaders decide which sales “experiences” to...

  • Calculator