What are the skills needed to guide a customer to a buying decision?

It might surprise you to learn that the seller who has the ability to pressure customers to make decisions when things get difficult, is more likely to be a high performer than a seller who prioritizes forming enduring relationships.  But there is a more important takeaway from this data.

It doesn’t need to be a trade-off. 

Relationships vs Pressure LISU

In fact, the best reps have figured out how to form enduring relationships with their customers AND put the right amount of pressure on them to make important decisions when things get difficult.

Want to learn more about this insight? Complete the form to the right and receive a free copy of the Insight Brief: Relationships vs. Pressure.

Join our upcoming webinar, Prioritizing High Performance - Part 2, on August 20, 2019, to learn more about the complete series of insights that reveal true indicators of seller performance in today’s complex environment. Register Today!

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