Spencer Wixom

Spencer Wixom
Spencer is Vice President of Marketing at Challenger, and has helped transform sales and marketing teams in some of the biggest and best companies in the world.
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Recent Posts

Customers Don't Care That You're Better, If They're Not Certain You're Good

Watch: Effective Marketing Campaigns That Lead to Increased Conversion Rates

Maximizing Seller Capability To Engage Modern Customers Part Two

Maximizing Seller Capability to Engage Modern Customers Part One

Challenger and Sense Maker – Go Together Like Steak and Salt

Two Elements for Winning Critical Customer Moments with Highspot

The Future of Sales is Bright: Just Meet Some UT Dallas Students

The First Nudge Tactic For Sustaining New Sales Behavior

A Commercial Teaching Message Should Be A Drama, Not A Horror Story

Challenging in Your Channel Strategy